Here at DataDrivenU, I share all thing digital marketing to marketers of all skill levels. I'm passionate about Analytics, PPC, SEO and all that good stuff, and I'm even more passionate about sharing it with you guys.
About Jeff: Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.
Hi, Thank you for your video! I have a question regarding the interval. If I schedule this report on a weekly basis, will the date range be updated automatically?
Are you supposed to create separate accounts for websites or create new streams for websites in one account? How do you view analytics for one stream if you have multiple streams?
Each website should have its own property (not account!) Unless you have some special case e.g two country stores with common marketing effort - in which case you should weigh pros/cons of such solution. "How do you view analytics for one stream if you have multiple streams?" - you can filter by stream name. Hope this helps!
Super important. however, a part of the convention is the casing and its consistency, and in the examples in this video there is no consistency. for example all the campaigns were in uppercase except for the brand ('_Brand'). IMO lowercase is best, but the key is to be consistent in any convention you choose.
Do you use standard Search Console connector from Google in this video? Because I was trying to do the same I've noticed that standard GSC connector doesn't provide "Landing Page" dimension. Or maybe it's not for everyone
How create a filter to combine URL that has unique ID at the end ? I have many URLs that are showing separately because of a unique user property like the following: ie app/boards/d73d3994/ app/boards/d73d3243234 etc... I want to see all the views in the boards in total regardless userID...
thank you!! This is really helpful! Im having one problem. Because the length in the SUBSTR syntax is 100, the table only grabs URL will 100 characters in the page path and nothing else. Is there a way to make Looker grab any and all page paths?
Hey, thanks for your videos, they're great and very informative. I've created a user explorer report to try and find users who started a session last previous 3 month period, but did not start a session this 3 month period. I hope that it will give us a list of users who have not returned, 'non returning users'. The only problem is that I see all users in this list at the moment and I would like to filter out the users who did start a session this month, so I am left with the users who did not start a session. Do you know if this is possible with a custom filter? I hope I'm making sense :) Thanks in advance!
ive done as described in the video but unfortuantly my reports are still tarnished by all the fake spam data. is there any way to exlude data from blacklisted sites from your reports
@@handsdigital2120 you gotta filter out their location form your data set. It's a little annoying because there is no way to filter out the source directly just the country/ city.
@@anondontwant When adding GSC to the Looker Studio Report as a new data source, you have two options: "URL Impressions" and "Site Impressions". If you select URL Impressions instead of Site Impressions you get access to the Landingpage Data from your GSC within the Looker Report. I hope that helps!
Very helpful report. Cant believe i haven't thou6of that in all my years of digital marketing 😑 Thanks for this video, data riven u always has the best stuff for analytics and reporting!
Hi and thanks for sharing your work :) Your solution is based on the assumption that the revenue is evenly distributed between all the sessions and the landing pages, which is wrong. There can be users discovering the product/looking up reviews, which makes it possible to have zero-conversion keywords too, resulting in uneven transaction distribution. While the offered solution is good as a very simplified proxy, I would avoid using it for keyword prioritisation.
Hi - thx for watching carefully - tbh I was expecting this type of objection to the procedure :) Yes you can definitely avoid it, but if you have access to any large ecommerce ppc AND gsc dataset I encourage you to go ahead and compare the lists of kws that perform (from g ads and the one obtained using this technique) and pls share your insights here. Thx!
Thank you for your video! If I am sending a custom event from inside my project's code base, I can see the custom event logged in ga4 but I just want to see the parameters that I send, I go and create the custom dimension for that custom event, do I still need to set up GTM in order to populate a custom dimension?
Custom dimensions/metrics are for parameters in particular. As long as you pick them up from the dropdown during the creation process, no additional work is needed
Very helpful, thank you. Since all the information only references Google products, is it safe to assume that things like Meta pixels won't be impacted? Or will it still be impacted since it communicates to the browser which of course could be a Google browser?
Hi, I have unwated traffic coming from urlumbrella about once a month. I added that URL into the unwanted referrals list but it still shows up in all of my reports and when I create a new explore report. Is there any other way that I can remove this traffic from my report. I also find it strange how GA4 says that it spots this traffic as an anomily but still lets it pass through. I read that the urlumbrella site is for websites to get extra traffic, but I have never signed up up that service, and I do not want that traffic coming to my website.
Hi Jeff, after clicking on the link in the description of the privacy-led marketing handbook, I found myself on a website that says "Campaign is currently not running".
ER дуже важливий показник, який добре показує залученість аудиторії сторінки. Дуже добре орієнтуватись на цей показник коли ти обираєш партнера для розміщення рекламних постів в Фейсбук чи Інстаграм. На сайті digital-агентства "PerfoMax" є цікавий кейс по ручному підрахунку Engagement Rate на базі Фйесбук сторінкок публічних діячів - Сергія Притули та Євгенія Клопотенко. Також кейс підрахунку Engagement Rate серед Фейсбук сторінок Українських банків. Ознайомитись з цими підрахунками можна тут - perfomax.com.ua/cases/engagement-facebook-instagram
You don't need any additional GTM setup to track email traffic if you tag the link with utms properly: ga-dev-tools.google/ga4/campaign-url-builder/ simply add source, medium and campaign tags to your link and the traffic will appear in the proper "bucket" in GA4!
I would love to know this. Is there a resource you might know that could explain how to do this? My company has 2 websites but I have no idea how to see the individual website data, or should i give up and just make them separate accounts (even though some users might go from one to the other).???🙏
Just wondering, something. When I am looking at pages and screens for particular pages, these pages are research focused pages (analysis, data etc). The read times for these pages just looking at copy is 10 mins, but avg engagement time is under a minute. Doesn't that mean that most users have not been reading the content on the page?
My understanding is that the engagement time has nothing to do with whether they read the full content on page or not but I'd rather tells you if they went to another page within your website. So they could very well have read the entire content on the page but the engagement is 0 because they did not go to another page on your website.
@@korruptnovellst4751 partially true as user_engagement event fires by default on several onpage activities: scroll 90%, video interaction, file download etc
