The Skateboard Mag started in 2004 when some respected industry veterans wanted to create an outlet true to skateboarding. They began with these clear goals: use its staff's vast experience in skateboarding and skateboard media to raise the bar in photography, writing, and design; connect directly with skaters through core skateshops, events, and promotions; and showcase the best and newest in skateboarding. These goals still hold true today but now benefit from a renewed sense of focus and emphasis on modern media habits. Simply put, The Skateboard Mag is skateboarders working together for skateboarding. With that in mind, the rest (and best) will follow.