We're one of the fastest growing social-first marketing agency based in the UK, and excited to be delivering content on social, paid media, influencer marketing and creative on RU-vid.
You'll see behind the scenes content, as well as weekly podcasts from 'Have You Herd?', our in-house podcast.
Want to learn more about us? Check out our website - thesocialshepherd.com
Still waiting for substantive issues to be discussed by Kamala. Y'all are focused on gender, age, and, race while COMPLETELY avoiding discussions on policy.
We focused on audience as we're sharing our opinion on their content marketing strategy which focuses on Gen Z, and not on politics (as we try to remain neutral as a business).
According to a study by Adobe, amongst many other studies with similar results, 41% of consumers have used TikTok as a search engine and 64% of Gen Z respondents have used TikTok as a search engine.
There should be Strict Guidelines given to all the "content creators" by all the platforms that, if the information shared by them don't have a Verified Source, they'd have to mention that its either their personal opinion or their personal experience. Otherwise they'd be flagged as sharing Misinformation. You can't exactly stop people from sharing their own opinion or their side of the story. But, you can opt for the methods like the above, that reduce Misinformation.
Same way as users are now required to label all AI generated content, there could be a way to label personal opinion when talking about certain topics like health, politics and similar subjects where reliable information is crucial.
Its the comments sections and twitter that is controlling the narrative and therefore controlling the algorithms. I am a software engineer/AI expert of over 25 years, what has happened over the last few years is as follows. Firstly in the US there is a fanatical and loyal religious following, in some states (mainly republican but democrat as well) there are significant amounts of the population who literally spend all their time either online or on religious/state specific TV channels. They have only ever seen one type of message, they believe fanatically that certain belief systems are right and do not get any balanced views. This allowed certain people like Jordan Peterson, Ben Shapiro, Joe Rogan etc to build up a huge following. Religion is very well funded in the US, they take 10% of peoples salaries. AI bots have been around for 10 years, way before Chat GPT. When Elon took over Twitter 60% of the accounts where bots or paid tweeters. These bots are outside the algorithms as they focus on keywords, for example the church in USA is funding anti trans, pfizer funded anti astra zeneca covid because it was $2 and there shot was $100 and we are now seeing the middle east fund genocide/anti Israel bots. These bots follow people on twitter based on keywords, reply to tweets and then dominate the conversations. 99.99% of people have no idea they are bots. They also dominate video comment sections which use algorithms to show comments highest. This means that Taylor swift for example, the swifties all commented on her videos, the ones with the most likes and comments where the positive ones about her i.e. "her secret relationship" "words biggest singer" "she interacts with fans" and these keywords were in the top three comments underneath every video of her which made more people click on the video which made her part of every algorithm on every platform. Its using a large demographic to either create a positive story (taylor swift) or play on religious/political mid cortex beliefs (Jordan Peterson) but the alarming thing is people with the most money can create the most software bots which cannot be controlled by algorithms, especially on twitter. Sabrina carpenter grew because the switfies all took her on, Taylor Swift can't grow much more, she has more or less hit saturation but she can influence anybody she interacts with as she appears in the videos with the other person and the other person gets mass coverage because of the comments as explained above. SEO tip Email customer database and ask them to write a review on your products to be entered into £10,000 prize draw. e.g. Netflix ask for reviews of favourite show. They get millions of pages of unique content/long tail keywords such as actors/plots giving them a huge long tail keyword search presence. Same for any product you sell online be it cars, fashion etc.
A very intellectual conversation guys. Keep it up. Don't worry on the views your getting. See the quality than quantity. You will hit million for sure with a short period of time. Just keep on uploading new podcasts guys. LOVE FROM INDIAN MUSLIM!
Black friday is a heavily discounting period , where business need to set reasonable prices as possible , while they ensure that they don't loose profit and also still being competitive. I think consulting with marketing agencies like The Social Shepherd is a good decision so businesses can know how to go about doing the black Friday thing. #The only time you want to be a sheep.
Hey guys! I love the podcast and the newsletter.😊 I would love it even more if you included more practical examples when you explain these concepts, even if they are hypothetical💡💡
Loving the podcast! It’s super helpful to me as a uni student wanting to go into this industry. I have messaged on LinkedIn about a potential internship opportunity. Many thanks, Tommy :)
I worked 4-10hr days in healthcare. It was ridiculous to work 10 hour. 4 days should be less than 40 hours as well. Either way, 3 days off was definitely better than two days. We need to split this narrative that work life is more important than living and family life. Forcing office workers into the office more than necessary or at all is just a way to make the "office lease" for employers make sense and has no care for their employee's lives.
$5K for 1 Reel?!! Girl, you need to work on your negotiating skills. We have been able to get that down to like $3.5K while driving reach and rev to the site.
Hey Shayna, We do always negotiate, and we're referring to ££ in these examples. Figures can wildly vary, but as you know it's all about finding the right fit, and understanding how to most effectively use the budget.
Thanks for sharing this video I am still early in my marketing career and I am looking for my next role so his is really helpful to hear what employers are looking for.
Instagram is like Pinterest, TikTok is like RU-vid. Instagram is for professionals, TikTok is for everyone else. I’ve found much more fulfilling content on instagram than TikTok. Growth is much slower on IG than TikTok 100%. Both are useful for different reasons and as someone who owns & manages 2 businesses online, it’s not much extra work to post the same thing on every platform. We use RU-vid & IG for this account, the other account posts daily on IG, FB, YT & TikTok.
Great video! I’d love to hear more about working as a marketing agency within different growing industries such as fintech, pharmaceutical, ESG, AI, etc.
