Backbone BMX is about integrity.

It's for those who know exactly where they stand, regardless of what people think.

The belief in yourself to do something like ride BMX, or dig trails - even if you might be the only one in your town doing it.

The strength in your convictions may become the guiding light to others - to form a Backbone of the community.

Backbone BMX is not a luxurious brand. We believe in being for everyone - whether you are a professional rider, or the working class, every day rider.

It's not about how good you are and what you have - it's about finding what you cherish and getting in the dirt if you want to hold onto it.

Backbone - Always Building.