Exit Five has become one of the top resources for B2B marketing pros looking for a sounding board outside of work.
You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies.
Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are.
Hi Dave! Quick question: does Exit Five community replaces or provides the same content that used to be available at DGMG University? I began following you and digging at all your content recently and I think that DGMG its the right thing for me to go to for, but I can't find it now. I know there is an B2B Accelerator going on right now, but I've become aware too late! Looking forward hearing back and regards from Colombia!! 😊
My LI posts popped off pre 2024. 1,000+ likes in many of my posts. In the last few months, my posts have beeen tanking from a vanity metric perspective. 20-40-60 likes. 1 thought is, I've redone my headline to position myself around SMB sales VS all SaaS sales Maybe LI now has to learn my style / audience now?
I liked the entire conversation. Thank you for mentioning the books. I too believe that we must think in terms of advertising when we write copy. It's been working for me because I came from a media company to a B2B SaaS company and I'm trying to change the mindset of creating lead magnets that will help in nurturing if you frequent it.
Couldn't you make the argument that the people living farther away from the beach will be a better fit for the One Club Greg is talking about ?Because they dont have access to it whenever they want, they'd be a perfect fit.
Great discussion! How about when a new founder is hesitant about posting about the business on LinkedIn because they still have their day job which is tied to their LinkedIn profile and also their new business is unrelated to their 9-5 which means wrong audience. What then?
"How do you nurture the 99% of people who visit your website, but don't convert?" I love this question. My take on it: - Some of those people won't be your ICP. You can ignore them - Of those who ARE your ICP, the vast majority won't be in a position to buy. So what did they come looking for? - Information? (Answering: "What" questions) - Education? (Answering "How" questions) - Entertainment? (They may have seen something entertaining, and they're curious) - and so on. - I would go deep on the problems your ICP are experiencing - and say the quiet parts out loud. - Evangelize the problem. - I would then start to create mini-courses, that they can subscribe to (for free), to get solutions to each of the top problems. - These are solutions that would help them, without a need to buy your product or service - This helps you earn the right to start a relationship with them - You could also offer periodic and on-demand webinars (which also enter you into a relationship) - Or offer a newsletter subscription (as suggested by Dave) But I'd be careful about tricking them into giving you their email address, just so you can inundate them with unrequested emails. That's called spam. Ultimately - you'd like to earn the right to influence, and learn from, your audience. Stop trying to do the bare minimum, to enter that relationship. Do the most. (Not in volume, but in quality and depth of relationship.)
It was awesome hearing about what it takes to drive AI adoption at a large company. Totally agree about the value of using a tool that can help with both prompt engineering and functional expertise. It's exciting that, for example, a product marketer can now draft content marketing pieces.
I learned a TON from listening to Pete's story. Thank you for interviewing him and thank you for sharing, Peter! I have great respect for your approach to leading teams! Not easy!
This episode is full of great insights! They discuss LinkedIn strategies, CEO profiles, marketing specialization, and the role of money in career happiness. Plus, they're taking questions from the community for future episodes. If you're interested in marketing and career growth, definitely check it out! 🎙👍
