brand creation, small businesses has one of the highest failure due to competitive landscape, more importantly human bias which cause a lot of business and misconception of what is success. I have many friends like that and myself included in attempt to create something of my own whether it be aerosol product, craft beer trading. One thing that taught me is wealth building can be achieved in many different forms. One thing I learned that is so valuable to me is Money is a type of social construct, its more than just a medium of exchange, its a tool so first step is deploy it as a tool (require hard work just like launching a business) let the time compounding do its magic and then you can venture off that to experiment other forms of passion. invaluable lesson learned, and best of luck on your all future endeavers!