Ship 30 for 30 is a cohort-based course teaching you the fundamentals of writing on the internet. Subscribe to our channel for free digital writing tips, frameworks and tactics to capture, keep, and monetize attention online.
Value and worth are somewhat different. Let's call value money, cash, as in valuta, which is its origin. Worth in contrast is not an agreed term but instead is both subjective and personal and thus more real and personal as opposed to reified, which is unusual. Normally objective, not subjective, phenomena are real, and usually subjective phenomena apart from perceptions are illusory, not real, transitory as opposed to permanent and firm as in tangible. 68k might buy something worthy or worthless, and it partly depends on your own situation, what you need/want/will do with the thing. I have avoided economic transactions but am expert at worth, even because I am expert at worth. When Nicolas Cole says "I paid this much, and it was worth it" he is right, it was worth it for Nicolas Cole, but he is not right truistically; you can replicate what makes 68k worth it. He takes that which he has bought and actually uses it, actually applies himself diligently to exhausting that things potential for him. A 2 dollar pen, which is perhaps expensive, might be very worthwhile if you will then pen great ad copy, draw a fantastic picture, or stab your enemy's eyes out.
11:40 I disagree. I don’t even think you started writing about topic that you were an expert about when you started. Write about topics you know or topics that you want to learn about is you will become an expert as you go. Build as you learn.
One of my faves. Values and culture are best measured by behaviour. Some of the most painful (and confusing!) teams to work on say one thing but do & reward something else. (And that inconsistency BECOMES one of their true values!) The best teams know the behaviours they want to incentivize, and they make them explicit. The team's stated values just distill those behaviours, so instead of being soft, the values become objective and enforceable. Culture ceases to be mushy and becomes something you can point at and praise. I shared this episode a while ago with some former employers who were struggling to attract & retain the right people. You could run a whole B2B training based on the ideas here if you wanted to.
I had a good chuckle when you described the Blackrock offsites, Dickie -- sounds a lot like BigLaw events I used to attend. Love the takeaway about the influence we can have on each other's conduct, attitudes, etc. The fact that you guys are mindful about this -- and looking for opportunities to build even more resources to support that championship energy & performance (even down to sleep & nutrition) -- really sets you apart from the vast majority of teams I've encountered. Love the idea of keeping the environment dynamic for offsets too. Loads of great stuff here, thanks.
10/10, guys. Love the definition of "becoming more powerful". Very curious to hear what you've been cooking up on the golf course this summer for the rest of the year.
Just saw this and it’s amazing. I’ve loved reading all my life and wanted to be a writer but I could never start with my ADHD. Advice in school and college made no sense to me but this has clarified it so much. Hope to join the cohort one day when I can financially get back on my feet.
Outstanding Presentation, non-writer, always had problems (ADD / Delixic). Very easy to understand and Universal. Do you have a formula or a length that a Thread should be for the best response.
This advice probably mostly applies to "mercenary"-style writing (e.g. "5 ways to lose weight this summer as a middle-eastern housewife" or "10 celebrity weight loss secrets that doctors don't want you to know"). If you're writing in an inspired way you won't be able to plan out everything so meticulously before you even begin. What do you think @cole?
Ah dude I'm so glad you have a RU-vid channel I've been LOVING your stuff on X. Keep it guys super valuable. I actually hope no one else finds you (sorry) so that I have a bigger competitive advantage haha.
“You don’t want to start exploring the maze until you figure out where the end is “ this is so true because as the writer your not the one trying to figure out the maze your the one creating it which is why you must know every angle from start to finish .
Thanks, guys, for the writing tips and strategies. Hearing the term 'lean writing', I thought I would share this quote from William Zinsser's book "On Writing Well," "The secret of good writing is to strip every sentence to its cleanest components."