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Ishtar (previously known as Venus Music) is an Indian music record label company acquired by Believe in 2019.
This iconic music catalogue company in the Indian music industry was originally a movie and soundtrack production house founded in the 80’s that originated with the manufacturing of audio cassettes. It has created a unique portfolio in the music world with some of the biggest hits from the 1990’s to early 2000’s, building-up a huge catalogue of Copyrights in Music of over 700 Hindi and Regional Movies and more than 3000 original titles.

Ishtar today is a market leader in the entertainment industry as a Record Label with worldwide presence, owning one of the biggest RU-vid Channels in India, providing content to more than 33 million subscribers.