Hi Niklas Buschner, your video and templates are really awesome, i am your new follower from today. Could you make video on how to setup the concent mode properly on all possible way (like with GTM, without GTM) for Custom code and Wordpress websites for googe ads.
This is awesome! Just curious, if you just used the funnel page and the keyword but without the city, would it convert poorly? Did you split test?. Because the main differentiator I noticed was that you actually added the KW with the city compared to the year before / time frame before. Wouldnt that also be a good explanation to why the conversions increased because KW targeting was now active on 2k+ cities? Would be interesting to see results with the added city KW and then compare them with this custom URL fix and see if the landing page have the city in headline if it would convert more or not.
Thanks for the comment! I think adding the keywords might have also helped but we didn’t test this isolated. I guess because we had the technical opportunity to also use the personalization. But if you don’t have that, I‘d say adding the keywords and the dynamic keyword insertion to the ad will most probably already have a positive impact. Thanks for the idea, we might consider a new test with that in the future. Also if you test something here, please let me know how it goes.
@@niklas.buschner Ah got it! no worries probably doesnt make any difference in your case since you did have the knowledge to implement the solution in the video. just a random thought that poped up while watching. Love the content watched a few other videos yesterday. If I get the opportunity to try this one out i will! All the best
@@niklas.buschner For me personally i would like to see more SEO content. Im trying to find a good channel that I can learn more about it. How it works, what content ideas work etc I liked the video case study for the asia cooking company.
Loved this case study on Google Ads! Cold emailing complements paid ads perfectly for local generating leads. After a few months with Filter Bounce, I can confirm how vital accurate email verification is. My bounce rate is below 1%, which is fantastic. Definitely check them out if you want reliable results!
This case study brought a lot of clarity to local lead generation! I always believed in the power of cold email. Do You Mail has been my go-to for a few months now-it is just so affordable with great features. The dedicated IPs have been a game changer for my deliverability. I highly recommend trying it out!
I found this video incredibly informative! Cold emailing is such a strategic approach to lead generation. I have been with Filter Bounce, and their real-time verification API has been a lifesaver for my campaigns. Plus, getting 300 free verifications monthly is a nice touch. Seriously, it is worth checking out for any serious marketer!
Great insights on local search strategies here! Cold emailing should not be overlooked, for sure. I have been with Filter Bounce, and I just love how it keeps my bounce rate so low-always under 1%! The accuracy of their service is impressive. If you are into cold emailing, check them out, they deliver great results.
This video really nailed the local search strategy! Cold emailing is a vital tool for any business today. I have been using Do You Mail, and I cannot stress enough how easy it is to manage unlimited sending from different domains. The automatic SPF and DKIM setup took a huge load off my plate. Give it a shot-you would not regret it!
Such a great perspective on local lead generation! Cold emailing has really upped my game. Do You Mail has truly transformed how I operate-unlimited sending from any domain is a lifesaver. The reputation management features are impeccable. You should definitely explore it if you are not already using it!
Loved the tips in this Google Ads case study! Cold emailing can indeed amplify your reach. Mystrika has been fantastic, their user-friendly interface and comprehensive analytics really made my campaigns shine. Do not miss out on their free Cold Email Accelerator guide either-it is a gem for newbies!
Hello Nikolas, great tutorial. With this setup, you upload leads where you set the "Status" to "Unqualified". I believe there should be a filter to upload the leads, where "Status" contains "Deals" or "Qualified".
Hey thanks for the comment! Where exactly did you see that we upload leads with the status set to „Unqualified“? We only upload qualified leads or deals.
@@niklas.buschner I didnt, but dont you need an extra filter where you set "Status" contains "Deals" or "Qualified" otherwise, if you only set the Trigger column Status, you will upload the Unqualified as well.
Great video Niklas. In your Zaps where it filters to 2 paths, Path A is for GCLID exists. Path B is for Email exists but no gclid? Are both of those paths attempting to post to the same google ad conversion event? If they are going to separate conversion goals wouldn't you have some overlap between each goal and not know which conversion goal Google happened to match to?
Great question! Both paths go to the same conversion event. We just had to split it because if a field has no value but we use it in the offline conversion action step, the zap will error. So it was necessary to ensure that we always know exactly which fields we have available to send. Generally concerning the matching: For the GCLID you will always know that it has matched, unless it errors. For sending conversions with first party data (Enhanced Conversions for Leads), you won’t know unfortunately. The zap might run without a problem, but still the conversion could not be matched to a click.
Where do I add the URL variable for the GCLID value? Is it in the Google Ads Conversion Tag related to the form submission, in the conversion linker parameter?
Great video. By the way i am using gohighlevel and it is capturing gclid but for 30-40% of optins gclid is not there and i can see gbraid and wbraid. What you suggest in this case.
You should make sure that you also capture GBRAID and WBRAID. Because in the meantime Zapier has also added the option to send offline conversion via GBRAID or WBRAID as the click identifier.
@@niklas.buschner ok great. I tried it is giving issue like Conversion actions that use one-per-click counting can't be used with gbraid or wbraid parameters. So I have to change count every conversion even for booked appointments.
Hi Niklas, I noticed you talking about the amount of conversions campaigns where getting. According to you: when moving from lead to SQL tracking, is it a best practice to get at least x amount of conversions per campaign per month?
Awesome video Niklas! Here are some key takeaways: -Google Search Console is good, but trying new tools can help a lot. -Check out these tips to improve your SEO. Let’s keep learning and getting better!
Hi Niklas, this video is amazing, very informative and detailed, thank you very much! I have a question. How would you implement this in the case of an ecommerce, where the purchase can be made both offline and through the site? A hybrid case, for example a furniture store where there are direct purchases and leads (Because of customization or other limitations that the ecommerce has, for example). GCLID would allow the ecommerce purchase to go directly to a conversion, while the offline ones go through the intermediate point of QL?
Hey, we already had this case and this is the setup we did: - Online purchases should be measured as such with a standard web purchase conversion action - For offline purchases you will probably some sort of form or maybe a phone number as the user does not buy directly but contacts you - Here you have to capture the GCLID (either in the form) or there are also tools that capture it with a phone call (Matelso for example) - When the user then decides to purchase something “offline“ you send an offline conversion for a deal with the deal value - A QLead is not necessary in my opinion but you could also trigger this for example for offline offers/quotes that you send Hope that helps!
Hi Niklas, Thanks for the amazing video! I was wondering: Does the name of the OCT conversion action have to exactly match the name you have given it in Zapier? (in the "send offline conversion to google ads" stage) - because I am doing the "skip this step and set up data source later" method
Hey, so in Zapier you have to select the Google Ads account that you want to send the offline conversions to. After that you will only be presented with the conversion actions you have set up in the respective account. So yes, it has to be the same name, but you don’t have to worry about that, as you actively select the conversion in Zapier. Hope that answers your question!
Hi Niklas. I am busy with a set up now and am seeing that Google requires us to pass the consent choices of the user in their official template, namely Ad User Data and Ad Personalization. Do you have any insight into how to push the user's real time consent status with each offline conversion event, and what the ramifications of not doing this will be?
So could extract the consent choices from your website (for example data layer) while the conversion occurs, pass it to your CRM and then send it together with the offline conversion. Or you just always set it to granted, considering potential legal risks but not having to worry about the setup.
@@niklas.buschner Hi Niklas, is it true, that Google always submits the GCLID wether marketing cookies have been accepted or not? This consequently would mean, that we need to seperate between the accpeters and non accepters and only send the accepters back to Google.
Yes, GCLID (or other click identifiers like GBRAID and WBRAID) are always sent from Google with the click. But you can decide how you want to capture it with your GTM for example. You can also read the consent choices from Consent Mode or other cookie banners and pass it to your CRM, to respect that when deciding for which user you can trigger an offline conversion.
There are a few other creators on LinkedIn that also share good stuff around this topic: www.linkedin.com/in/bmmeijer www.linkedin.com/in/lowie-verschelden www.linkedin.com/in/wolkan-yagar
Incredible! Best instructional video on optimized conversions I've seen... Could you send the spreadsheet template please? I didn't find it in the video description.
Schau mal hier habe ich die Strategie und Vorgehensweise im Detail erklärt 👇 Local Search Strategy - Secret Hack For Local Lead Gen With Google Ads [PPC Hub Keynote] ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-tWXbNl0r-mE.html
The conversion would simply not get processed and the Zap errors. This is generally not a problem but if it happens to often the Zap could automatically get turned off.
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Cooles Video immer spannend zu sehen wie andere SEA Menschen mit der Kampagnengestaltung umgehen:) Ich hätte mir als nächstes noch die Sitelinks angeschaut, sieht in der Vorschau so aus als ob dort keine Beschreibung hinterlegt wäre.
Der Hauptunterschied zwischen manuellem CPC und "Klicks maximieren" bei Google Ads liegt in der Gebotseinstellung: 1. *Manueller CPC:* Hier bestimmst du selbst, wie viel du pro Klick zahlen möchtest, was dir volle Kontrolle über einzelne Gebote gibt. 2. *Klicks maximieren:* Bei dieser automatischen Gebotsstrategie optimiert Google deine Gebote, um so viele Klicks wie möglich innerhalb deines Budgets zu erzielen. Dies nimmt dir die Arbeit des ständigen Anpassens ab und nutzt Googles Algorithmen, um optimale Ergebnisse zu erzielen. Wir empfehlen "Klicks maximieren", da es dir hilft automatisch die besten Gebote für maximale Klicks setzt. Idealerweise erfasst du aber auch Conversions, um Gebotsstrategien wie „Conversions maximieren“ oder „Conversion-Wert maximieren“ nutzen zu können.
aber trotz das ich cpc ,050 cent angegeben habe gibt der 2€ aus, bei klicks maximieren das selbe. Hat sich da was geändert, früher war das nicht so @@niklas.buschner
Hast du bei Klicks maximieren denn das maximale CPC-Gebot gesetzt? Das wird definitiv berücksichtigt. Wenn mehr pro Klick ausgegeben wird, muss im Setup ein Fehler vorliegen.
