Big pharma is big business. And you don't get big business in big pharma unless your customer base is ill & /or diseased. Hence why our food pyramid was wrong for decades & healthy food is more expensive. In essence, we've been getting played once again.
People don't realize catering for a private jet is really hit and miss. What you can order and deliver to the FBO and then prepare on board the plane is not going to have the consistency and quality of the big flight kitchens and international first or business class on-board preparation.