Instructional Media Centre (IMC) is an Educational Multimedia Research Centre established by University Grant Commission at MANUU Hyderabad. Aim of the Centre is to produce and disseminate the Higher Education content through Audio-Visual Medium to the Urdu diaspora which is a minority community in India. IMC provides a forum for the active involvement of academics in creation of appropriate educational content to regular and distance mode of students. IMC MANUU RU-vid channel was created to provide wider access to Higher Education and to promote Urdu Language & Culture. The channel has a repository of programmes of all academic disciplines and it also caters to the general audience with a wide array of Enrichment programmes, documentaries on various subjects. The content on the channel is available free of cost all across the globe.