🎯 Key Takeaways for quick navigation: Traditional pay-TV *competition has shifted significantly, with new players like Google, Facebook, and Amazon emerging.* The vast *amount of data generated creates new opportunities for understanding consumer preferences and personalizing content delivery.* The traditional *content industry wasn't designed for mobility and data usage, but these factors are now crucial for understanding consumer preferences.* The vast *amount of data from multiple devices reveals consumer behavior and content consumption patterns.* These data-driven *insights are driving innovation in media companies, requiring them to adapt their business models and content offerings.* These investments *are directed towards:* *- Fostering a closer relationship between consumers and content providers.* Content production *is a major focus, with platforms competing to create high-quality and diverse content.* Increased investments *and innovations in the digital content industry require minimizing regulatory barriers for international players.* Major companies *are looking to invest in diverse markets, produce local content, and launch new platforms and business models.* Regulatory frameworks *need to adapt to the evolving media landscape, facilitating market entry for new players and fostering innovation.* Content aggregators *and owners are bypassing traditional providers to deliver content directly to consumers.* Younger generations *are leading the shift away from traditional live and time-shifted television towards on-demand video streaming services.* Despite the *challenges for traditional providers, the overall quality and quantity of video content are increasing.* Streaming services *like Netflix and Amazon are producing award-winning content, with Netflix and HBO leading the pack at the 2019 Emmy Awards.* The number *of TV shows in production has significantly increased, from 198 in 2010-2011 to 465 in 2018-2019.* Traditional cable *and satellite TV providers are facing disruption due to changing consumer behavior and viewing habits.* Traditional linear *TV is being displaced by on-demand content providers, with mobile devices as the preferred consumption method.* This disruption *is not entirely new, but rather an acceleration of ongoing trends in vertical integration and specialization within the audiovisual industry.* The following *sections will explore these trends in the context of the Brazilian market and provide theoretical frameworks for understanding the changing landscape.* The traditional *audiovisual market value chain involves content production, packaging, distribution (including devices), and broadcasting.* The first *major disruption came in the 1960s with the emergence of cable and satellite TV, offering new distribution channels independent of broadcasters.* The second *disruption occurred with the rise of VHS cassettes in the same era, empowering consumers to control their viewing schedules through video rentals.* The audiovisual *industry has experienced continuous waves of disruption since the 1960s, driven by new technologies like cable TV, VHS cassettes, and DVDs.* Each disruption *involved new players entering the value chain and displacing incumbents, often through improved distribution methods or control over customer relationships.* Content is *becoming increasingly important for video streaming services to gain strategic control within the audiovisual value chain.* The recent *launch of Disney+ further exemplifies the trend of vertical and horizontal integration within the industry, combining content production with distribution across the value chain.* Different business *models exist for video on demand, including transaction-based, advertisement-based, and hybrid models.* Local content *development is crucial for streaming services due to consumer demand and its role in achieving strategic market positions.* Local content *development is crucial for streaming services not only due to consumer demand but also for strategic market positioning.* Consumers benefit *from this trend in two ways:* *- Enhanced consumption experience: Features like reduced search costs, personalized recommendations, and tailored content consumption improve user experience.* Brazil is *currently defining regulations for its audiovisual market, but existing frameworks are outdated due to the fast pace of disruption in the industry.* Basing regulations *on data from 2014 (used in a key study for regulatory decisions) poses a risk, as the market has significantly evolved since then.* The chart *presented shows the decline of pay TV platforms and the rise of OTT platforms in Brazil, highlighting the ongoing content consumption shift.* The Brazilian *audiovisual market exhibits similar trends of vertical integration seen globally, with content players entering distribution, device manufacturers producing content, and telecom companies offering bundled services.* Competitive intensity *is accelerating, as evidenced by declining Herfindahl-Hirschman Index (HHI) in the pay TV market, indicating more players and potential benefits for consumers.* Compared to *other Latin American countries in 2018, Brazil has a relatively competitive OTT market, suggesting a dynamic landscape with multiple players vying for market share.* The Brazilian *audiovisual market is experiencing a content consumption shift from pay TV to OTT platforms, similar to global trends.* Vertical integration *is occurring, with players across the value chain expanding into different stages (e.g., content providers entering distribution).* Competition is *intensifying, as evidenced by a declining Herfindahl-Hirschman Index (HHI) in both pay TV and OTT markets, potentially benefiting consumers.* A diverse *range of OTT platforms cater to various consumer preferences, allowing for tailored content consumption.* *- Among the top 7 OTT platforms in Brazil, roughly 6% of movies and series are nationally produced.* Increased local *content: Driven by both regulatory incentives and strategic positioning needs, local content production is on the rise in Brazil, benefiting viewers.* Enhanced variety: *The number of paid TV channels and OTT platforms is growing, offering consumers a wider range of viewing choices.* Personalized experience: *The diverse offerings and flexible consumption options allow viewers to tailor their content experience to their preferences.* Growing domestic *production: Brazil's audiovisual industry is increasingly producing content domestically, reducing reliance on international markets and contributing to the country's cultural identity.* Significant economic *contribution: The industry generates 37.9 billion reais annually, representing 0.58% of Brazil's GDP, and creates over 335,000 direct and indirect jobs.* Traditional value *chain disruption: Similar to global trends, the industry is undergoing significant disruption, characterized by disintermediation, fragmentation, and the emergence of specialist players competing across content and distribution.* Consumer benefits: *The current dynamic and responsive nature of the industry is leading to positive outcomes for consumers, with increased variety, affordability, and local content.* Targeted regulatory *interventions: Regulation should focus on specific areas such as monitoring industry concentration and ensuring equitable access to content, without hindering competition or vertical integration.* Level playing *field: Creating a level playing field between pay-TV platforms and OTT platforms might involve adjusting regulations for traditional players instead of imposing stricter rules on OTTs.* Consumer welfare *as the guiding principle: Regulatory decisions should prioritize the well-being of consumers, aiming to ensure diverse offerings, fair pricing, and a competitive market.* Importance of *the discussion: The panel highlights the importance of open discussions on the evolving audiovisual market and the need for new ideas and approaches to regulation.* Emphasis on *research and innovation: The discussion is grounded in solid research, recognizing the need for constant adaptation and innovation in policymaking.* The growing *role of SMEs in content production: While data on the specific dynamics of Brazil's SME landscape is limited, global trends suggest a rise in independent content producers.* Industry interest *in fostering SMEs: The audiovisual industry itself recognizes the value of SMEs, particularly their potential to contribute to local content creation and cater to specific localization needs.* Policy considerations *for supporting SMEs: Potential government interventions to stimulate SME growth could include:* *- Research and data collection: Gaining a deeper understanding of the Brazilian SME landscape through comprehensive research.* *- Capacity building and training: Providing training programs or resources to enhance the skills and knowledge of SME players.* Made with HARPA AI
Este programa STEAM trata de incertar a todas las comunidades pocible sin dejar detras las mayor contidad de mujeres, buscando el incremento de la integracion de todas las mujeres pasible para que estas incrementen su conocimiento en la tecnologia STEAM.
Excelente pieza. Muy ilustrativa del crecimiento/transformación de nuestra industria y del acompañamiento de ASIET en tamaño recorrido. Gracias y felicidades #asiet
Buenas tardes licenciado melgar yo estoy indignado lo que están haciendo con los médicos en primera linia pues fíjese que en la Región metropolitana la mayor parte de los médicos que estuvieron con asignación presupuestaria en la modalidad de contrato les an quitado su asignación para dárselos a otro persona estos es un delito INVEDTIGUE POR FAVOR LICENCIADO
Pagale vos el cable a la gente piñe....no tenemos la suerte que nos regalen radio como a vos. Cada canal que pones en la tv uruguaya esta el tipo....acaparan todo....figuras repetidas.
Jajaja lpm no saben q inventar 🤦🤦🤦🤦 díganle a las compañías de cable q no le arenquen las cabezas. A sus clientes con los contratos etc cuando querés acordar empezas a pagar 2 mil pesos de cable y algunas se distorsionan con el mal tiempo déjense de joder x favoor la gente paga lo q puede no para q le árranquen la cabeza y los dejen en el clearing
