All these commentators wouldn't buy a single piece. Not even fleet owners would want such a cut down vehicle. There is cost cutting in every corner. And 12k$ truck is nothing radical in asian market. There are many 8k-20k$ pickup trucks with diesel. Americans would never drive one. The seats the interior is like a sideby side or quad bike. Isuzu dmax , tata xenon/yodha , mahindra pikup and many more exists in the price range. But again with the most basic interior and tiny engine, unsafe body & no safety aid's. Americans or europans won't be able to drive these basic trucks for more than few days.