This video is a clip from my interview on David Bland's "How I Tested That" podcast. Full episode at www.precoil.com/how-i-tested-that/episodes/chris-guest
You can also read more about this technique on the accompanying Substack article at tractiondesign.substack.com/p/the-magic-of-non-binary-problem-validation
The full article with more info on how to identify your early adopters can be seen at www.tractiondesignco.com/blog/the-better-way-to-identify-early-adopters-for-your-startup
