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Wow, this has been very insightful. Thank you so much for posting these thought provoking discussions on yt. Best of luck to BurnRate and SwagUp. Hopefully more startups will follow your model. It would be great if antiquated business models would listen to these brilliant up and coming business minds like BurnRate and SwagUp and not only incorporate the lessons learned into their companies, but have that perspective change that business is a fluid dynamic and if anyone wants to prosper, they must also be fluid to meet the demand of the ever changing market.