The Fair Trade Advocacy Office (FTAO) was born in 2004 as a joint initiative of Fairtrade International, the World Fair Trade Organization and the World Fair Trade Organization-Europe. The FTAO advocates for a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full human potential.
More information here: fairtrade-advocacy.org/what-we-do/
great video ! Just one comment: the importance of alternative business models (so not focus only on the product, but the whole company and production chain) is not really mentioned. While with fundamentally changing the business models we could change the production patterns and the current shareholders economy!
