Meril is the mother brand operating in the skin care category of Square Toiletries with soap and skin care. Meril has a double-digit growth where soap has a mild proposition as milk, winter has a caring brand approach and baby has core belief including care & happiness. Initially, the brand became diluted due to having too many products under the same brand name. We have made fresh associations in three distinct segments - skin care, soap and baby products. Currently, the brand is having the following products in the aforementioned categories: Meril Milk Soap Bar, Meril Baby Gel Toothpaste, Meril Baby Lotion, Meril Baby Shampoo, Meril Baby Soap, Meril Baby Powder, Meril Pet Jelly, Meril Lip Gel, Meril Lip Balm, Meril Glycerin, Meril Olive Oil.