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brush in one direction and lightly to prevent it from bleeding. If its crunchy after you let it dry take a brush and brush it out to loosen up the fibers, and/or use mink oil if you fade the color a little bit
Try to use as little water as possible. Use a suede brush to remove as must dirt as possible before you wet it this way you don’t have to over scrub the suede. Once the shoe dries, use the brush to make the suede soft again. At the end of the day, the suede will never be the same regardless, but it will look better than leaving them dirty.
