Sony YAY! Tamil is a kid's channel with content in the Tamil language which includes full episodes of Sony YAY! flagship shows such as Kicko Super Speedo, Honey Bunny Ka Jholmaal, Honey Bunny, Bhoot Boss Diaries, Paapometer, & Guru Bhole.

This channel also offers short format content like Lapet Te Raho, Khanna ki Shaayri, Sing Out Loud, Bak Bak Meter.

The content ecosystem revolves around educational videos for kids in Tamil, moral stories for kids in Tamil, Indian cartoons, comedy, animation, jokes, action, adventure, songs, and entertainment for kids. Sony YAY! is also present in Hindi, Telugu, English, Bengali, Marathi, and Malayalam Channels.