We are an inbound demand generation and HubSpot website agency.
At Blend we believe two things: - B2B marketing must generate pipeline to be considered a success. - To achieve a frictionless customer experience, your martech can no longer be considered separately from the other tech that powers your business.
We share expert advice to help B2B marketers generate inbound demand and grow pipeline.
Thanks! We're going to run a refreshed version of this in the next month or so to get some fresh takes, stay tuned on our LinkedIn page for the registration link.
It's a huge security risk to identify your clients if you're actually hosting services for them on your infrastructure. Cyber threat hunting is figuring out where certain high-end clients are hosted. This can be an easy way to determine where to start using publically provided information to hunt for client-specific servers and services. Never reveal actual clients' names on a website. It also typically goes against standard NDAs.
I completely agree. It doesn't pay to be stingy with valuable content. No forcing people into giving their contact info just for a lead that may or may not convert, doesn't help anyone. People appreciate having the choice to learn first, then come back when they are ready.
