This is a very helpful video, which opens up a new way for you to get the hang of the basic and beautiful principles of pricing. On top of that, the methodology presented in it can be applied easily and strategically in real business cases with insightful outcome.
Great Stuff!!!Your book VBP is dense and packed with useful perspectives.Love it! 3 Components of VP's from the book" Rainmaking Conversations" by John Doerr.One of the best sales books in years.