BTR Media is a retail media marketing agency. We help brands advertise their products on eCommerce marketplaces such as Amazon, Walmart, Target, Instacart, etc. We hope you find value in our videos here on RU-vid and we'd love to connect with you in person sometime!
Your video quality presentation is so amazing but do you know why your video is not getting the expected views? Your channel needs some updates to increase the view
How do you make sure you show up in the right placements when Amazon displays your ads differently across various devices or when using incognito mode?
Top of search is easy to control. That placement comes down to highest big almost 95% of the time. (You can test this across any device within one minute of updating your keyword bid. Just set a $50 bid on an exact match SP keyword that you are indexed for and refresh your page.) The other placements are a combination of lower bid auctions with a lot of variance so you cannot control their placements as easy.
Thanks for sharing. I am just in the situation that I have to optimize old manual campaigns with bot TOS and ROS placements. Do you have an idea of how to optimize bids if multiple placements are used? Another thought. If you have many keywords in on campaign I don't think that all of them perform well on e.g. TOS. So the best would be to use single keyword campaigns. Would be great to getting your thoughts
Great question! When taking over old campaigns, we almost always just set all ROS and TOS % to zero, since we dont know how the old optimization software was interacting with them and, as mentioned, the ROS and TOS are applied to all of the keywords sporadically so it can cause really inconsistent results. Setting everything to zero, lets us focus strictly on profitability, and then launch our new campaigns that are either single keyword, or smaller groups! Which we are more comfortable putting modifiers on :)
I'm wondering how would you structure a campaign for a T-shirt that has 15 colors and 6 sizes? Would you put all 90 variants into 1 Ad Group? Or would you only add the cheapest sizes of every color? Or the most expensive sizes per color? Or maybe some size/price in between? Really struggling with this. 😖
Hi! How would you recommend finding out how successful my ads are when I don’t have control to see real time sales data? I’m an author and my publisher gets the sales data but I only get access quarterly. Should I focus on ranking campaigns? Thank you-your content is so helpful!
Hy, it is still good content to read but i was still looking for more explanation on campaign creation for the those strategy you told in the video Even its is someplace paid but i am looking for them- Thanks
The reason it is so difficult to create this type of video is because it is NOT a one size fits all solution. The structure really depends on your number of ASINs, budget, organic presence and goals.
Hi! Is there a window for clicks to show as a sale, I’ve read 12hrs and 14 days? Also any insights on if “detailed page views” indicate a sale? Thanks!
hi i have done this but say it costs 25 usd a day for your specific keyword campaign and i can check i get about 20usd in profit from that keyword per day after ranking higher. Do you find that you can once ranked lower the budget a bit but stay in the same position. or you have to maintain the same budget for all time? Other wise obviously 20-25 =-5 so would lose money. but if say it just cost 25 usd for two weeks then i get there and can change it to 10 usd thereafter then it would make sense
Thanks for the advice, but I have a question! I putt together a short video and chose 3 ASINs of my main competitor that I want my ad to run next to. What I don't understand is if you don't use keywords but you enter bids, who or what are you bidding against, what decides when your ad runs or not, I must be missing something? Please enlighten me if you can! Steve
We are not! But we 100% recommend taking the Amazon Advertising accreditation course that Amazon offers. It's a great way to get hands on keyboard experience for optimization, as well as better understand the overall goals of each ad type / match type.
Hi! You either have a problem with a lot of inefficient spend, OR poor organic rank. Here is a video where we walk through identifying the issues and correcting the problem :) ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-pmwoOX8PAGs.html
If they are from different products, we add that as an additional later to filter by (since we run single ASIN campaigns, this is easy). If they are from different campaigns but same products, then we don't want multiple duplicates running in new campaigns.
Hmmmm, it really depends on category. In supplements, we see 35%+ is needed. In apparel, that can be less than 10%. The best thing to do is look at your brand metrics data and see what the category is doing as a whole and then work backwards. (Or use brand analytics to narrow down on comparative data)
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down.
@btr media What bidding Strategy will you choose during the launch? 1) Fixed 2) Up & Down 3) Down Only......which one will you prefer and what CPC at the start? Along with any Placement percentage?
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down. As for CPC, I usually start with higher bids so that I can collect data much quicker and optimize fast. But if you super profitability focused, then you can always start with a low bid and increase slowly until you find your balance between ACoS and scale. Same for placement modifiers, we start with 0 for all until I collect enough data to be able to make a data based decision.
I'm glad to see you have your own channel. I always find your information to be dense and to the point, without a lot of fluff and wasted time. I appreciate that.
Awesome content! I have several campaigns running on H-10 recommended bid, or little higher, but after a week, Impressions got really down, if I set bids higher, it would burn really fast my little budget, have any advice for this case ?
This is how Amazon PPC works. Bid high, get lots of impressions and clicks. Bid low, get a lot less traffic. If you are getting impressions and clicks at a high bid, that is a good sign! It means your PPC is working. If those clicks are NOT converting, it means you have a listing problem, or your keywords are too broad. (Customers are seeing your ad, and clicking on it because they are interested in your product, but when they open your listing, they decide not to buy.) You need to either narrow your keywords to be more precise, and set lower bids and be okay with the drop in traffic, or improve your listing so that all of those PPC clicks actually convert.
@@wearebtrmedia thanks so much, this is so insightful. I spend a few bucks biding on “argan oil for hair” long tail & specific for a high end argan oil product for hair, cpc from $3 to $6, 22 customers click and leave. I see it clear now, that listing has problems
If out of 100 we are ranked on 40 keywords but our ranking is above 50 on the page organically then what should we do if we are running PPC on the keyword then after how many Clicks we should off PPC on that keyword, in return for orders?
Depends on what your definition of awful is. But it did it's job and increased our rank to number 3 in the category :) That jump helped that one ASIN drive 40 million in sales that year. This is why I teach on not JUST focusing on ACoS. This campaign had an INCREDIBLE CVR, which directly correlated with our rank increase.
Wow! This was so helpful! Im about to go optimise my campaigns and can now happily significantly reduce bids on kws i know i have no chance of ranking for due to low conversion rates 🙏🏽
