We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.
Join hosts Ryan Barry and Patricia Montesdeoca on Inside Insights, the podcast powered by Zappi, as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.
As always, I have learnt a lot from this beautiful discussion. Pearls of wisdom throughout for marketers who wish to be become better and satisfied in their careers. Thank you.
I would LOVE to understand more or see an example of what Mark was talking about at around the 45 minute mark, to do with touchpoint analysis and the questions they ask about those "four or five moments" where the customer "really intersects" with the brand. Might you - if anyone sees this - be able to point me in a direction so I can discover more!? Thank you so much for hosting such a great chat. Learned loads. Appreciate you!
