James Tyler started out doing custom electric guitar work and repairs in the early 1970’s. His reputation grew by word of mouth up through the later 1980s and early 1990s when a lot of top session players and artists in the Los Angeles studio scene trusted him to give them exactly what they needed. He listened to his customers and pushed the limits by constantly seeking what could be improved. This kind of hand-on experience with thousands of guitars and an exclusive clientele has given James keen insight into how things work, and what players want.

Today, the guitars are built using state-of-the-art technology including computerized milling machines, laser machines, 3d modeling stations, and aerospace engineering to ensure utmost quality and precision in each product that is made. It takes a determined balance of modern technology and old school tradition to give you a guitar that feels like an old friend when you play it for the first time.