ChefsBest is an independent, chef-based organization. We identify and honor the best tasting grocery products in order to support the companies that make them and the people who choose to select them. Look for the ChefsBest medallion to identify the best tasting groceries!
So brands pay you and you give them an “award” that really doesn’t mean that much. And taste IS subjective. A lot of things affect taste. You put numbers on things, but they too are arbitrary.
So basically… “pay us and get a gold label on your product”. Scammiest scam I’ve ever heard. Sad that Goya decided to pursue this scam and put this garbage on their product labels.
