It is one of the front runners when it comes to redefining the concept of saree - as a traditional wear. It gained momentum for promoting India's handloom and handicraft skills. Giving each handicraft a unique style, Srija boutique & handicraft has created a brand of its own. They specialise in selling only handmade and hand woven products, yet maintain an affordable price range. They have all sorts of tussar variants, silk sarees, and special sarees from a specific area and also revamped version popular traditional saree.