The BONE brand is epitomized by its slogan, “The Beginning of Never Ending”. A quest to build the best fishing gear with the latest technology, utilizing the highest quality materials in a stringent manufacturing process which can only be fueled by passion.

Each series of BONE rods consists of several models which carefully thought out to cover a range of applications within a specific power rating. The prototypes are extensively field-tested and fined tuned by Bone Lim and a select group of elite anglers in the toughest locations against hard fighting species before production to ensure that all BONE rods perform optimally when pitted against predatory species which can be elusive but not impossible to conquer.

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