Welcome to the official Aveda RU-vid channel. Our mission at Aveda is to care for the world we live in, from the products we make that are proudly people-tested, cruelty-free, and 100% vegan. Check out videos with your favorite influencers as they show you hairstyle tutorials, haircare routines, and how they get their makeup looks. Learn more about your favorite products like Botanical Repair, Nutriplenish, and Invati. Experience the art and science of pure flower and plant essences with Aveda. Our energizing products are transforming the hair care and skin care landscape with powerful essential oils and are formulated to minimize impact on the environment. In addition to nourishing your body with our plant-based products, we invite you to visit one of our many salons, spas and experience centers to discover a place of relaxation and escape, enriched by our mission to respect the Earth.
Thank you this. I'm 100% natural that get my hair flat ironed twice a month. My ends are dried and needs extra care and attention. I didn't know exactly how the overnight serum should be used.
I would love to see this line used on more tight type 4 hair in different ways. For instance a wash and go, vs a stretched hair style. These products are pretty expensive. I would want to know if I can transition my wash and go into a twist out, if my super dense hair is going to require the entire jar of gel.
If you're looking for a texture spray, we think you'll love our Texture Tonic, cane sugar and salt work in harmony to help create naturally tousled texture and flexible hold: bit.ly/3Rkl8Bp
Great question! We recommend adding extra moisture after styling with hydrating favorites like our Nutriplenish Leave-In Conditioner and Multi-Use Hair Oil. For more recommendations visit aveda.com for 1:1 support from our Aveda Advisors.
There's clearly a preferred aesthetic that is featured in Aveda ads. This line is supposed to the result of exhaustive research on all hair types, yet there are only brief glimpses of those with tighter textures. It's a shame bc I have used Aveda products for my wash and goes for years. Seems like a missed opportunity that Aveda is centering looser "textured hair" more prominently in this launch and it may send the wrong message to many. Also makes me wonder what the marketing team looks like.
Yes! Be Curly Advanced works on wavy, curly and coily hair types 2A-4C. You can discover your perfect Be Curly routine at aveda.com and get 1:1 recommendations from our advisors 💚