Since launching in 2017 YKTR has transformed from a joke among friends, into a hashtag, and now a clothing and media empire dedicated to providing the best content, period.
It was founded in Sydney, Australia by former and current NRL players Isaac John, Corey Norman and James 'Chicko' Segeyaro. YKTR stands for 'You Know the Rules' a simple tagline coined by the boys as a slogan upon which they hoped to build and grow their brand.
The content machine that YKTR has since become uses clothing as the vehicle to do just that.
Build the best content, period, and strive to better connect fan to player - player to fan.
YKTR is no longer four letters on a T-shirt.
It's a community, one that both inspires change and motivates people to be their best selves.
Documenting the journey through high-level, diverse content, becoming the biggest clothing brand in Australia, and changing the entire sports media landscape are just some of the collective goals the team work towards every day.
1 of my favourite halvz always takes the ball to the line can’t wait until ardie savea on the podcast 1day again be good to see what he was thinking when playing Ireland and SA at worldcup
You need sports academy ,thats starts at school 1st XV,in nz rugby runs deep,any school 1st xv if you watch ....is like watching super 12,same for club rugby,need to promote rugby far better than league
Promotion! Better fan engagement, bettwr fan experiences at game day's. They're boring as heck. Super rugby game days are meh... its not the players its the Promotion side. The players and rugby is good its the marketing
Hey Quaid. Interesting talk. Sorry about the hard time you've had with the public and media during your career, bro. You were a bit of a knob at times, but you seem like a solid guy with a good heart.
Winning games is your best marketing, winning games fixes pretty much everything. At the the end of the day it is the players who go out on the field that have to do it!. Can't be blaming the coach, the administration, the rules, the crowd numbers, cut the crap and win games, consistently.
Quade has some good ideas but the system needs to be NZ and Australia the outset. Draft across both (you can do some “national” protected picks) and players across both (again you can put in rules around min number of Australians at an Australian Super Rugby side). Super Rugby needs to be a balanced comp, that’s been the issue since it started to expand (along with travel distances for SA).
He learnt all that at birrong boys and breala bears. His been dummying and confusing defences since he was a youngin. Lived across his house in kennington oval Auburn. Catch a bus train scooter fights man Api was the man. So glad to see this man winning in life he deserves every accolade and more. One thing you can say about api is his passion for his family especially his mum and dad and his lil brother who I think isn’t so little anymore.
Good listen! The example I think represents how to showcase the individual players, personality, building their brand is the TV series welcome to Wrexham. I wasn’t a soccer fan, but getting to know the players and seeing their journeys made me one. Same could be done with a solid budget for the Aus teams even if it be of a smaller scale
Improve the product for starters. Play takes too long to get going again after a stoppage. Rugby is always going to have the whistle blown more than in league as the game is a constant contest for the ball, thats fine but get play going again as soon as possible. Stop pissing around with players on the deck playing with their hammys or talking crap with the TMO. Timers for line outs, etc..id also drop place kicks for penaltys and replace them with drop goals. Much faster and more difficult so would encourage more attacks at the line for tries. Conversions can stay on the tee. Rugby is actually faster than league when the ball is in play, its just never in play lol..also, super rugby is horribly marketed snd promoted. The NRL is marketed perfectly with analysis shows, comedy shows with matty, vignettes to build rivalrys and build tribalism. Super rugby had that at the beginning. The Brumbies were a bigger show in town than the Raiders in there heyday. The comp had do many megastars like Lomu, umaga, Cullen, Gregan, Burke, zinny
They are spot on about the lack of technical analysis of Rugby. I'm a lifelong Rugby fan and I'll agree that it's a complex sport for new comers to get invested in. Putting more focus explaining the intricacies of set piece would only yield positive results.
The basic skill levels in Australian rugby are missing 4 eg passing. When you hear a legend in Tim Horan admit on screen that all top level teams in Australia can only pass efficiently ''to the left'' and not to the right because they are coached from a young age to only throw ''spin'' passes. Sorry. Just watch Darren Lockyer and JT throw long cut outs accurately. NO SPIN. League pass. Easier to throw and catch. Moved threw the hands where you look who you're passing to, they have their hands out as targets and you use your wrists to move the ball quickly. No positioning the hands to try and throw a spinning pass. It means our coaches at all levels are idiots and haven't got a clue about this basic skill. Don't see it with the Kiwi sides. ''Let the ball sing'' means moving the ball quickly and efficiently. My job when I played five-eighth was to pass the perfect pass to my inside centre and so forth out to the wingers and then stay in support which meant that you were most likely in position to go again. At school that was one of our constant training exercises, A & B backs vs backs, forwards vs forwards. In the backs we spent from Under 10's to Open's moving the ball from half back to wing as quickly as possible. Both left and right and would do that for at least an hour out of every training session. Left and right. The only spin pass was from the half back as it was rolled to him by the coach. The rest were no spin/league passes moved through the hands beautifully to a winger at full pace out in front so that he was literally slingshotted to take on his opposite one on one at full pace. All the great wingers want that. Which sort of pass is easier to throw and catch in all conditions, especially in the wet. It ain't the spin pass. NEVER THE SPIN PASS. My pet hate. Seeing kids taught incorrectly from a young age and perpetuated through club and school rugby. Disgraceful. My brother and I coached junior and schools rugby and we had a rule, NO SPIN. Our teams were way more successful than any others and that was at all levels. Why? Basic skills for all positions were high. Proofs in the pudding. Australian teams in the last two decades skill levels are crap.
