Welcome to Marketing Analytics with OWOX BI! OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our proprietary technology provides seamless data collection, preparation, and enablement for brands from eCommerce, SaaS, Finance, and other niches across the US and EU. 150k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row. www.owox.com/
This was great and thank you for sharing. How would you approach segmentations in BigQuery? Let's say you have a list of URLs that you want to use for segmentation.
Thank you for the effort with your video! Unfortunately it’s extremely hard to grasp all the information, since the sound-quality is so bad … can you re-upload with good quality? 🙂
Very awesome video, thank you! Any chance you can describe how you went about building this GPT? :D It would be great to know if you wrote your own agent or created it completely on OpenAI using knowledge bases and functions :D
THX for teaching, good explaining, I want to ask , how cant I do both web and server tracking ?? I found that after setting ga server container url, all events go to the server container url, and dont go to the original ga url, but I want to use both, do you know how to do that ???
THX for teaching, good explaining, I want to ask , how cant I do both web and server tracking ?? I found that after setting ga server container url, all events go to the server container url, and dont go to the original ga url, but I want to use both, do you know how to do that ???
Thank you for your feedback-we truly appreciate it! 🙏 To answer your question: Yes, that's possible. You'll need to set up an additional GA4 tag in GTM using a new Data Stream in GA4. For a detailed guide on how to set this up, please visit our Help Center article support.owox.com/hc/en-us/articles/10173695044244
@@owox_bi THX you very much, I need to add an event_id on tag , right？ Will GA4 delete duplicate event by event_id ？But I cant find any official document said this....
wow, it could visualize the relation between tables before writing sql. It's cool. Very often in my case chat gpt failed to make right sql because of choosing the wrong relations. Thanks a lot
🎯 Key Takeaways for quick navigation: 00:00 *📊 Overview of Server-Side Tracking* - Explanation of server-side tracking and its importance, - Limitations of classic pixel-based tracking discussed, - Benefits of server-side tracking highlighted. 01:10 *🍪 Challenges with Pixel-Based Tracking* - Safari web browser's Intelligent Tracking Prevention (ITP) and its impact on tracking, - Cookie expiration time limitations and Safari browser restrictions, - Effect of these challenges on popular analytics tools like Google Analytics and Facebook Pixel. 04:43 *🚀 Importance of Server-Side Tracking* - Server-side tracking as an essential solution for effective marketing efforts, - Explanation of server-side tracking process and its advantages, - Benefits including data control, accuracy, overcoming ad blockers, and ensuring data integrity. 05:36 *💡 Implementation Steps for Server-Side Tracking* - Five-step process for implementing server-side tracking discussed, - Steps include choosing a server, selecting a tag management system, setting up tags, integrating with website or app, and testing/optimizing, - Importance of collaboration between developers and marketers highlighted. 08:57 *🛠️ Implementing AXB Streaming for Server-Side Tracking* - Introduction to AXB Streaming as a server-side tracking solution, - Features including extended cookie lifespan, GDPR and CCPA compliance, data residency options, and 100% data ownership, - Benefits of AXB Streaming for accurate tracking and smart decision-making.
Is this current information? I was given different info as to troubleshooting possibilities from Google. Dive into Auto tagging, latency, GCLID parameter... Please update this one, thanks.
Hello, Dmitrij! Thanks for your review. It's good to know that you found our webinar useful. If you're interested in GA and GBQ, we recommend reading our last articles, regarding these services: 5 Reasons to Create Reports in Google BigQuery: www.owox.com/blog/articles/gbq-reports/ and How To Marry Up Your CRM With Google Analytics: www.owox.com/blog/articles/how-to-marry-up-your-crm-with-google-analytics/ If you have any questions - write us back. We'll do our best to help.
