An industrial powerhouse with a dominant presence in steel, power, mining and infrastructure, JSP is a leading Indian conglomerate that aims to strengthen the future of the nation and works towards building a better world. Led by Mr Naveen Jindal, the company’s enviable success story has been scripted essentially by its resolve to innovate, set new standards, enhance capabilities, enrich lives and to ensure that it stays true to its cherished value system
Why this ad is special in my opinion 😅 is If any one studies the history of metallurgy in the world , India always holds a special place... We were the largest steel producer till late 19th century but now we are 2nd after china we have reclaim that top position..😊
You don't really associate art with a mega billion steel conglomerate. And yet we are. JSW steel (a name most probably haven't even heard of!) comes up with this banger of a 2 minute video ad. Art meets Incredible India meets a very powerful yet wordless storytelling for steel, a metal that's an inevitable part of all our lives and yet a taken-for-granted one. For those who've seen the art docus Baraka and Samsara, this might invoke similar vibes. And that's why we say folks, B2B marketing doesn't have to be BORING. (20 million views? Take that fancy B2C startups!)
Holy, this is straight up unreal. Beautiful sound, beautiful shots, beautiful meaning, insane production, and very well aligned with the company’s brand
