The TV series tells about a "typical" Russian family of the so-called "middle class", consisting of a husband, wife, two (sometimes three) children and a dog who live in Yekaterinburg. The formal head of the family, Gena Bukin, is a seller of women's shoes, he is a loser both in life and in his "career". His kept wife Dasha is technically a housewife, but she spends most of her time eating sweets in front of the TV, deliberately neglecting any housework. Their children: an attractive, dissolute and stupid daughter Svetka, as well as a smart, but unsuccessful in communicating with the opposite sex, son Roma.