ETV Abhiruchi is South India's First 24 Hours Cookery Channel.

ABIRUCHI TO HONE UP YOUR CULINARY SKILLS

Abhiruchi, ETVs all new food channel (in your own mother tongue) is on the floor to take you on a culinary dream tour. From yummilicious breakfast recipes to wake up to, to exotic continental dishes to surprising street food corners, Abhiruchi covers it all.

Like the New Year’s festive Shadruchulu (six tastes), this 24 hour channel blends trends and introduces you to traditional palates like Prasadam recipes to finger licking good sweet course. In all, Abhiruchi succuessfully answers the age-old debate of eat to live or live to eat as ‘LOVE TO EAT. Period.’

Abhiruchi will also take you to a ride to explore the hidden delicacies and mouthwatering recipes in the best candid way possible. Do not worry if you are you a novice or a lazy lad as Abhiruchi offers easy recipes that transform you into a quick chef and gourmet’s pride.