Dr. Myles Bassell is an award-winning full-time faculty member and deputy chairperson in the Koppelman School of Business at Brooklyn College, City University of New York. Based on student nominations, he is the recipient of the Koppelman School of Business Excellence in Teaching Award for both 2014 - 2015 and 2015 - 2016. Dr. Myles Bassell is also the program director of the graduate program in business administration. professorbassell@yahoo.com www.professorbassell.com
Thank you for putting this up and allowing me to learn the fundamentals of marketing. I hope you get truly valuable things coming to you for this education
Hello! Thank you for your lectures and knowledge that you share with people! I also like how you devlier your lectures adding some entertaining elements to it (ORANGE JUICE, jokes about shampoo) but also keeping your lecture very informative & interesting. Also like how you encourage your students when they ask good questions Keep up the good work! Greetings from Ukraine!
For anyone watching, a good way to remember qualitative vs quantitative is: QuaLitative: see the L? It means LETTERS. Qualitative research is NOT numerical. QuaNtitative: N You guessed it, NUMBERS That's it
I wanted to ask I assume its relevant because u only uploaded this a decade ago but would u say there are any key differences between marketing before vs in todays world
he also has some recent clips, I don't think marketing changes so fast. What changes I'll say is some minimum customer desires which are mainly influenced by mass media and marketing itself. But overall i believe that the principles will stay for a long time. Only updates on what we knkw might continue to improve the way in which we understand the market, based on studies.
I don't give a shit about stakeholders. Share holders and Stock holders are the only holders that matter. The community can eat shit. Either they like the product and trade value for value or they don't. This stake holder business model is Marxist bullshit.
Depends on what your selling. If you are aimin for a luxuray product then you want highupsailing and lower demand to give illusion of rarity. Or some bs like that.
One major problem with market research is that if you have a very new product idea, and you ask the wrong person without realising their expertise, you could find that someone takes your idea and uses it for their own gain.. I discovered this to my cost when I got ripped off by a major major player I just happened to ask in a random street survey (which was requested by potential investors) without knowing who he was and what he could do with my idea.. it sucked to see it developed before I could get my idea funded.. He had the contacts and know-how, to make it happen before I could even convince my potential investors it was a good idea.. When he took my idea and ran with it (even the company name I was thinking of using) It became pretty much the biggest business on the planet and I could not even convince banks to let me take payments online as they (the head of the bank who controlled the infrastructure for accepting all card payments in the country) told me in my pitch meeting where I was trying to get permission to accept card payments online (this was pre PayPal etc) they told me the meeting was over as "no one will ever buy anything off the internet" when I had seen the potential applications of the new technology It was so frustrating and I still think it sucks that that guy took my idea and never even said thanks to me for it later Seriously . Not joking
Thankyou very much for making these lectures available.. you could be helping a lot of people in the world to make better lives, and to improve the lives of many others through the products and services you have helped to come into the world from people who have been helped by your lectures Your insight and way of explaining things is Great.. really Great.. Thankyou I hope you have a really happy future Best wishes from Rolland in Scotland
Jeez, someone give that student a tissue! Gross! .. He is not marketing himself well at all.. Would not want to sit at a board table, or in a workplace, with him sniffing so loud repeatedly like that Small things can cost a person a career option!
I am so glad I found you.. i have had lots of good ideas in life of things to do but never been good at implementing them.. thanks for your helping people by posting these.. you could be helping many many people make their lives much better and also be helping many others who benefit from the people and businesses you help that will put products and services into the world that will help people over the years and improve life for many.. So Thankyou so much for sharing your insight into this in such a clear and understandable and extremely useful way Best wishes to you, (and to anyone reading this!), from Rolland in Scotland
Thanks so much for posting your lectures.. This is very helpful thankyou.. people keep on telling me how much they love my songs, and when I've played them live to people tough guys have cried (maybe they wanted me to stop singing?) but I'm really struggling to get subscribers and views so i would love any help from anyone who wants to build up any experience building marketing or sales experience, or any advice any time would be awesome thanks!.. would always be really glad to hear from you if you have any ideas or wish to help and get paid in future if i get any income from it.. I'm genuinely keen to help anyone who wants to team up with me to try to create a cool campaign with me to raise awareness of my songs and other things I'm doing (i do crisis survival stuff at "Potential Techniques too, to try to help people get through tough times) I'm trying to get my song "Kin" to Dolly Parton too, but can't get the song to her..i think she could make it a classic to her fans.. Any ideas on how to get the song to her so she can hear it? Would hugely appreciate any help thanks! Best wishes to you Professor and to anyone reading this from Rolland in Scotland if you have any ideas or would like to team up and build something cool that will help people in future to feel they have a place to go and be.. a sanctuary in tough times you can email me any time at CastleHassallRecords@gmail. com
Dr. Bassell I was 71 kilos year 2013 after I watched all your video here and I was trigger to get large chocolate I gained 14 kilos more from 71 kilos to 85 kilos I Lost 10 and now yoyo loosing and gaining chocolate is very dangerous i never did this so i advice who watch don't buy chocolate these are students young
