In September, 193 world leaders will commit to a set of global goals which are ambitious targets to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030. Richard Curtis intends to try and tell 7 billion people in 7 days about them - 26th Sep - 2nd Oct. The more famous these global goals are, and the more widely they are understood by everyone, the more politicians will take them seriously, finance them properly, refer to them frequently and make them work for EVERYONE.