Hi. Glad I stumbled on this. This is a good start but I wonder...what happens when you have a segment that have both similarities and differentiators at the same time? Like they have similar challenges, but different needs/requirements to their problems.
Early adopter countries that are test beds for newest highest technology cannot follow EU's year 2022 bet on nannying about USB type-C. Democracy is a must to test things from america, china, india, europe, ...
Did anyone ever tell you you kind of sound like Dr Eric Berg? I'm listening to you on my commute (you came up next in my saved 'watch later' playlist) and although I knew I was hearing business principles, I kept thinking I somehow slipped into my health and wellness playlist. 😊 In either case, love your presentation style. Very clear and understandable presentation.👍
Ha, that's funny. My wife and I looked up Dr. Berg and thought, "Nah, I don't sound like him" then I was playing this video and my wife, who wasn't watching the screen at this point but could still hear the audio said, "The doctor talks about Early Adopters the same way you do!" So, I guess you're right :) Thanks for the kind words and best of luck on your journey!
You explicitly say that MVP != Beta, but then in the next slides you put a Beta of a product as an example of MVP to test Product Market-Fit? Could you please clarify?
Good question. A beta isn't necessarily an MVP, but it can be. A beta is only an MVP if it's helping you test your riskiest assumption. If your riskiest assumption is, "Can I solve the problem?" then a beta can be an MVP. The problem is "Can I solve the problem?" is rarely the riskiest assumption - "Can I find enough people who want to solve this problem?" and "Will they pay me enough money to solve it?" are often far riskier assumptions to a beta isn't often the best MVP.
We took time out of IEOR 191 to bring in Justin and have him show off the latest concoction from the labs. The class really enjoyed the exercise. Glad that we had a chance to be guinea pigs ;-).
Hello Justin. Thanks for sharing your knowledge. I'm new to the cust dev world, so excuse me if my questions seem too elemental. Is the Solution Interview part of the Customer Interview test? Because some aspects seem to belong to other phases of the FOCUS framework. In your framework, you mention using MVPs like Landing Pages, Pre-Sales, ... to validate if the customer will give some kind of currency. Or Is the Solution Interview the way in which to properly convey an MVP for B2B customers? Like having a conversation while showing the proposed solution in the second step?
Good question, @Aleix and you're right, I use solution interviews primarily to present B2B solutions and solicit feedback on them before asking for an LOI.
Hey! Love your content. This time i would say that you are talking more about a POC than an MVP. An MVP is a version of the product that has a minimal set of functionality to test and learn basic assumptions and customer's value. 😉🙏🏻
Does angry birds really not solve a problem? Consider when people play it and ask yourself, what could they have been experiencing/feeling right before they decided to start playing?
Hi Justin, What about finding early adopters for a multi-sided business? Would you just make separate templates for the 'user and 'customer'? Cheers :) Sherin
Great question. In this case yes you'll end up interviewing both sets of customers, just remember to start with the hardest side first. Details here: customerdevlabs.com/2013/09/17/lean-recruiting-testing-a-2-sided-market/
Great video. Indeed, changing from "pitching" mode to "co-creation" mode is really valuable! Despite being challenging, every founder needs to be ready to dive into this mindset.
