Journey Further is the Clarity at Speed performance marketing agency. Founded in 2017, the agency has grown from its three founders to over 180 performance, brand and media specialists across three UK locations, Leeds (HQ), London, Manchester, and as of 2022, New York City (US).
Great analysis, thank you! I have a quick question: I have a SafePal wallet with USDT, and I have the seed phrase. (air carpet target dish off jeans toilet sweet piano spoil fruit essay). How should I go about transferring them to Binance?
Great info, making the excess sweating stop within 2 days was so much more than I expected, I went with what I talked about last week and after the first day or so I was very surprised to start feeling much more comfortable and dry! I went ahead and go'ogled Cynthia Yulesin’s Stop Sweating Today and after 72 hours I now sweat like a “normal” person lol
Enjoyed your video. If an ecommerce store then the content is your catalogue rather than creative. Do you also advise creating another campaign that has graphical assets?
Hi there. We'd suggest using both DPAs and brand assets within one campaign. The campaign type is designed to shepherd people through the funnel, so requires everything. But testing both against each other might help you figure out whether you should be using other asset types in your BAU activity - so there are pros and cons for both, budget-dependent. Hope that helps, and thanks for watching! - Sam, Paid Social Analyst
They deserve to go bust. It was a scam. Cheap nasty plain water with the smallest hint of flavour and charging such exuberant prices for it! You could make it easily yourself by buying plain sparking water and adding a drop of fruit juice. No doubt that would taste better. The irony when he mentions how people buy unhealthy food because its generally cheaper and you sold this trash at those prices? £27 a crate in the U.K. and $35+ vat in the US for 24 cans? Absolute con.
Great video! If I have an ASC that is doing well, how should I scale it? Does adding more than 20% ruin the performance? Should I duplicate the ad? Not sure how to scale these new ads. Also, how many ASC should you have?
Hi there. We'd add incremental budgets to scale, and monitor performance. Perhaps an additional 5% and up to about 30% of overall budget allocation if it continues to provide CPAs that are comfortable. Current Meta guides say that you can assign 80% of budget without returning to learning, but we've seen varied results there. We've got campaigns running about 4 ASC campaigns with various optimisations without cannibalising results. Hope this helps! - Sam, Paid Social Analyst
The moving E is absolutely obnoxious and pulls attention away from what should be the focus, which is Seth. Idk how anyone would think that is a good idea to include.
Yes, for sure. It's far more efficient because it competes in multiple auctions, leading to cheaper ad costs and better performance. In split tests we've run, we've seen an average of a 24% reduction in CPA. Hope that helps - Ella, Snr Paid Social Analyst
We haven't run any specific split tests for that, but as always, testing both approaches can't harm and may offer some helpful insights. Meta recommends using both if available to you. Hope that helps! - Alex, Senior Paid Social Analyst
Hey Creator, The moving "E" in the top left corner is distracting and I can't watch the video b/c of it. Maybe I'm the only one, maybe I'm the only one willing to say so. There doesn't seem to be a down side to making that static.
I love the Clarity At Speed reaction to the big agency world - but more so the embedded values of open, immediate, pioneering and together - how everything is run through those filters for every decision and this drives the business forward - Matt relays that in this video superbly - top work #journeyfurther
Great video - buyer centric pitching focused on the impact you will have on them and their business - not selling them a service - understanding what they are trying to achieve - asking plenty of questions in the exploratory phases pre-pitch and then presenting a highly personal solution to position yourself as a partner in their success. Understanding their goals, challenges, gaps and timescales is key. Then exploring the opportunities and how you will help them realise those. Will hit it on the head :)
Really interesting. I found Rory through Tiktok and it got me here - now I am a subscriber and have ordered his books as well. Gave a lot of food for thought that I need to process. Brilliant! Thank you!
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