New Jersey-based gospel singer, songwriter, choir director, and multi-instrumentalist Tye Tribbett formed the ensemble Tye Tribbett & Greater Anointing, or G.A., in the late '90s. The group backed country superstar Faith Hill on her tour in 2000, resulting in a flurry of appearances and recordings with everyone from Will Smith, Usher, Mary Mary, Don Henley, Justin Timberlake, and Sting. Their first official recording, "Let Go, Let God" appeared on Dreamworks' Prince of Egypt compilation in 1998. The recordings Life and Victory Live followed in 2004 and 2006 on Columbia Records/Sony Gospel.

Pursuing a solo career, he released Fresh in 2010 followed by Greater Than on the Motown Gospel label in 2013. He earned two Grammy Awards, including Best Gospel Album, in 2014. Over the next three years he toured, culminating in the 2017 double album The Bloody Win featuring live performances recorded the previous year at The Redemption Center in Greenville, South Carolina.