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Adobe 99U tells the stories of how creative leaders master their crafts and shape their industries. We do this in a variety of ways - daily on 99U.com, quarterly in 99U Magazine, and annually at the 99U Conference in New York City.

Whether you’re a designer, marketer, engineer, educator, artist, or CEO - if you approach your work creatively, 99U’s goal is to help you find the inspiration to build an incredible career.
Nishat Akhtar: Look Around You
32:08
3 года назад
Michael Ventura: Applying Empathy
38:57
3 года назад
John S. Couch: Designing a New Day
33:40
3 года назад
Giorgia Lupi: Finding Humanity in Data
23:47
4 года назад
Joel Beckerman: Designing With Sound
14:09
4 года назад
Kyle T. Webster: Make Time for Boredom
23:23
4 года назад
Tim Brown: Engage With the Unknown
28:39
4 года назад
Комментарии
@morespinach9832
@morespinach9832 8 часов назад
This entire talk was BS. She doesn’t comprehend what true designers do.
@harmonylifewithjess1593
@harmonylifewithjess1593 5 дней назад
11yrs ago and this thinking more needed than ever before!
@G11713
@G11713 6 дней назад
"Red Hat wearing people" aged interestingly. 😀
@LuckyPawsInn
@LuckyPawsInn 10 дней назад
Great message! Thank you.
@Alfie1970Waterhouse
@Alfie1970Waterhouse 18 дней назад
Thanks
@Kottesque
@Kottesque 22 дня назад
Agreed with everything he said, except the example of Apple...That did not age well!😂
@Hidayah983
@Hidayah983 26 дней назад
Watched this video 8 times and sharing her idea with my friends and students
@salehakhan9541
@salehakhan9541 28 дней назад
watching this on my dusty Mac screen fr 👩🏻‍💻 🧽🪣
@owenrichards7988
@owenrichards7988 Месяц назад
Great talk and and an amazing communicator, no doubt. I'm just going to throw this out there; within a pride of Lions the strongest male Lion, the leader, in the pride always eats first. This is because the fitness of the leader determines the outcome for the rest of the pride.
@SeanCasey-wn8cu
@SeanCasey-wn8cu Месяц назад
I was not expecting this to be so profound. I have not learned this before today. A Real Life example: The beginning of my time in the USAF was filled with Oxytocin. During training I was in an environment that encouraged it. That continued for three years. As got to the last assignment, which was a 3 year long trip to Alaska, I had gotten into a chemical imbalance with a lack of Vitimen D, which lead to chemically induced depression. That went untreated for so long that it started effecting my work ethic and my ability to comprehend in general. I was promoted during this time which was not good because it separated me from making friends with people who I was social with (Fraternisation). Thus I became estranged to my own unit. With increased responsibility and stress while also NOT EVER having a mentor or someone who would help me learn to be a leader, I crashed and burned. I started failing competency tests. I started looking for any way to not feel depressed, I turned to alcohol, Video Games, and physical pleasures. None of that helped me get back on my feet and it seems to me that it only made things worse. Than my Grandfather kicked the bucket. I was relieved of regular duties due to mental reasons at first. After I was cleared of that, I was relieved again for failing to complete competency tests, despite making TITANIC efforts to not fail. I knew my time in the military was over when I had found out that there where reports from some of the DOD contractors that I was not on good terms with, had started writing "reports" on my attitude. This increased my stress levels even further, and knowing that made me feel sabotaged. I could no longer feel comfortable in that unit. I could no longer work effectively. The end of my enlistment came, and I was discharged under Honorable Conditions. Reasons for discharge: "Misconduct" I now think I lost the ability to create Oxytocin with they amount of Cortisol that was constantly flowing through my body. Hindsight is 20/20.
@mindtheprivacy
@mindtheprivacy Месяц назад
These are so so funny 🤣!
@mindtheprivacy
@mindtheprivacy Месяц назад
Shea charismatic
@craigbootten2701
@craigbootten2701 Месяц назад
So true👍👋✌️
@fameza8846
@fameza8846 Месяц назад
Listening to him is like reading a long ass sentence with no period . Or a essay with no conclusion
@GielLipkerDeng
@GielLipkerDeng Месяц назад
Great speaker
@RL-uy3fq
@RL-uy3fq Месяц назад
The dislikes are from the folks who can’t see past their own nose. They can’t do it so they have to tear it down.
@scissorhands6661
@scissorhands6661 Месяц назад
im ready to square up with ANYONE sending hate to brené 😤funny enough, those people are the ones who could benefit the most from her research. 🤥
@Snugglepal
@Snugglepal Месяц назад
If you’re not failing, you’re not showing up. 17:28 😮😅
@L0Lb1t_und3rc0v3r
@L0Lb1t_und3rc0v3r Месяц назад
Could I get the transcript?
@BrolinDakoli
@BrolinDakoli Месяц назад
Design Crit of sh*t... I though you going to make it easy to understand, you just made it harder while seeking attention more than solving definations.
@tunghoang2816
@tunghoang2816 Месяц назад
Make the other people's beliefs by saying the thing you believe, doing the way you beliefs, it will make the symbols to people see you and trust you. The fulfillment at work is not just completing your task, even if you complete all of them, but it is the helping to other people, to the next people. Stop only focus on yourself, focus on the next people. Help them.
@ryank2365
@ryank2365 Месяц назад
This is hands down, perfect guidance for every one to listen to. No matter what age!
@kolinioraiwalui6505
@kolinioraiwalui6505 Месяц назад
Wow, wow, wow, absolutely divine, love and prayers from fiji islands….
@John-G
@John-G Месяц назад
Never heard of this guy until I saw "Lessons from the Military - the True Story Behind Leaders Eat Last". He'd never been in the military, and his only experience of it was a couple of days safe behind the wire in Bastion, which he turned into a book that made him millions, based on a fallacy and a complete misinterpretation of military ethos. He's never been a "leader", and never "led" anything - the epitome of 'if you can do, if you can't, teach'.
@fosterace
@fosterace Месяц назад
I am happy such bullshit will be served by AI in the future, and will be heard by AI and processed by AI and ignored by AI.
@C.R.5
@C.R.5 Месяц назад
My nephew Jordan always told me this!
@Dannil1
@Dannil1 2 месяца назад
Does remind me of Bjarke Ingles starting point when he designs architecture.
@user-zn1eb5vw1s
@user-zn1eb5vw1s 2 месяца назад
So true when we give with kindness it makes the world a better place i love listening to you your video is so inspiring and truthful god bless you and continue to give you wisdom
@shwetakale1288
@shwetakale1288 2 месяца назад
Very true. Good to hear. Sadly organisations are hardly so upfront in their business.
@kobebennette
@kobebennette 2 месяца назад
2024, im here listening to this great orator. Wow 😮im in awe
@nictegki
@nictegki 2 месяца назад
Thank you so much
@viktortripp1903
@viktortripp1903 2 месяца назад
I am my worst critic. But you know what, that's how I get the S**t done like. It force me to change or work harder.
@TheMotivationFallacy
@TheMotivationFallacy 2 месяца назад
Tiger is more than back.
@KathysFlog
@KathysFlog 2 месяца назад
Your amazing quote "if you're not also in the arena getting your ass kicked, I'm not interested in your feed back" has come in handy again just now on my vlog. Thanks SO much.
@JoelVilleneuveAnaudin-yx5wv
@JoelVilleneuveAnaudin-yx5wv 2 месяца назад
Dear Mrs Jen, thank you very much for this clear presentation , explanation and rectification on what is design thinking, what is intuition, and what is not design thinking, and how is the environment of a design thinker and what value creation is extracted from critics . Still, I would use the 5 steps process, perhaps named differently, and for example use such as RCA + 5 why along with others as a framework to help me sell a problem solving solution… And n the real life , these 5 steps may takes years in some problems resolution attempts for a successful sustainable impact and not a rapid process as promoted by many consultants , as the way the something meaningful and not a quick fix, which I doubt … although I would still use the 5 steps framework as a process to interact with all the stakeholders who may concerned in one way or another with my project endeavors. Kind regards, Joel
@kiankianpisheh7629
@kiankianpisheh7629 2 месяца назад
She argues that "People were doing good design before design thinking". So what? people were not floating before the laws of gravity was discovered too.
@ellacaterini5297
@ellacaterini5297 2 месяца назад
Amazing!! This should have a million views.
@k4rim799
@k4rim799 2 месяца назад
23:03
@user-dm9zs2nn6w
@user-dm9zs2nn6w 2 месяца назад
I loved the talk. I really did. But something made me think a bit: Aaron mentions enterprises like Amazon and Uber with "visionary growth agenda" and deep purposes and stuff. However, in reality, we can see the negative impact in society with these enterprises. In Brazil, for example, the uberization of work brought the weakening of labor laws. Amazon has a number of slavery work in the Global South. So I keep thinking: what does that purpose ACTUALLY mean when on the 5Ps there's the idea of serving a community? Was the migrants workers who suffered on Amazon Warehouses in Saudi Arabia part of this community? That said, thank you for the amazing talk!
@droy589
@droy589 2 месяца назад
Wao! This was awesome. Really insightful.
@prof.dr.evonebotros3485
@prof.dr.evonebotros3485 3 месяца назад
Blessings! 😊
@greyspot270
@greyspot270 3 месяца назад
A wise man.
@user-tj7om7od7f
@user-tj7om7od7f 3 месяца назад
What a gift she is to us all
@dangibson4517
@dangibson4517 3 месяца назад
Natasha - I appreciate your perspective as a designer, but you lack an understanding of why this is often effective, valuable, and necessary - dependent on the field. As you correctly note, the genesis of this idea came in engineering and architecture. In these spaces, it is valuable to codify a process due to the types of personalities that occupy these spaces. They often need to be reminded of specific behavioural touchstones: being empathetic to user needs, being careful to avoid presuming a solution, being mindful to avoiding the creation of a product/service/process that seeks a "problem to solve". While I agree that it has entered buzzword status ("AI" is in the same boat currently, not sure why people don't use the more accurate term of "machine learning"), design thinking has merit and impact based on the results that we have achieved in our own organization, and it continues to evolve. Lastly - pro tip, while being snarky may play well to a conference of your peers who are like-minded, it rates 0/10 with people who are looking for intelligent discourse, and it creates an immediate bias against what leaves your mouth subsequently.
@user-ot3ie2xg1j
@user-ot3ie2xg1j 3 месяца назад
this talk is great but it left me confounded about the dope and serotonin functions. Since I thought such awards and accomplishments are associated with the release of dopamine and serotonin is highly associated with mood and calmness and can be increased or triggered by exercise,diet, sunlight etc. Can someone illuminate me with this one?
@user-ot3ie2xg1j
@user-ot3ie2xg1j 3 месяца назад
this talk is great but it left me confounded about the dope and serotonin functions. Since I thought such awards and accomplishments are associated with the release of dopamine and serotonin is highly associated with mood and calmness and can be increased or triggered by exercise,diet, sunlight etc. Can someone illuminate me with this one?
@Tomi-yy3fv
@Tomi-yy3fv 3 месяца назад
I watched this and now I'm making my cat eat last too. Simon said leaders eat last, right?
@cwilson9738
@cwilson9738 3 месяца назад
OMG. You must live with me
@user-kr8bd8ob8n
@user-kr8bd8ob8n 3 месяца назад
I love his speech ❤
@arinetwork4886
@arinetwork4886 3 месяца назад
Gosh, that period thing is true because two females in the household, mother and daughter, have their periods one after the other. I wondered about that😂😂😂😂