My pleasure 😊

Thanks! 😊

Thanks for watching!

If we’re unsure which country will give best results we keep them all in the same campaign and do breakdown analysis to see which country gives best volume and profitability. Then we just optimise creative and landing page for that country in next creative batches. However, sometimes it’s big cultural differences between countries which affects results. So could definitely be smart to separate into one campaign per country.

Great question. Add it to same adset 😊

Test it. See if optimising aspect ratio helps with performance. Sometimes it does but sometimes it doesn’t

Thanks for the feedback. Will definitely keep in mind 💪🏼

Awesome! Definitely. Send them my video on cost control bid strategy as well. Better to keep the campaign running with cost caps than turning campaigns on and off expecting unrealistic improvements by minor adjustments.

@@OleStrandMarketing Absolutely. Hearing it from other experts like you will definitely help convince them.

Awesome! Sounds like you’re doing the correct thing for your campaign.

@@OleStrandMarketing Thanks I always learn something new with you. Look forward to your videos each time :)

My pleasure

Thanks for the chat bro! Sent you an email now.

Bump! 🤙🏼

It may reset learning phase but not engagement. That’s only if you edit the ad itself.

You need to track value to do this. Check your setup in events manager 😊

Meta very often uses more data points than just gender to optimise the targeting. Very often we just keep female and male in the same adset and overtime as the algorithm learns, the soend will go to the ideal gender anyways, so you do not need to manually select this yourself unless you don’t have any historic data in your ad account. Then you might want to just start with the gender you know will be most likely to convert.

My pleasure 😇

Depends on a few factors. What are you selling?

None is correct. Both can work depending on your business. Rule of thumb: - Cost per result goal is usually the better option for most businesses. It doesn’t require too much data to keep spending. - Bid cap needs a lot of data to work. It will in most cases not spend if you don’t have historic data in the account and the campaign you use it on.

Thanks 🙏🏼

Sorry to hear that. Try cost control bid strategy so you can keep it running for longer.

Awesome! We see great results for many of our clients with this strategy as well 😊 You can definitely use the auto scaling rule approach or manually set it high and adjust the cap to get the ideal spend.

Great insight! Could be many factors that I don’t know about that causes this. We sometimes see that highest volume makes accounts perform better because it gives the campaign more consistent spend and the algorithm more consistent data. Hence it improves the CPA over time. This is often the case for accounts with “small” spend. Less than 1000 usd per day budget.

Takk! 😊

Thanks! No, if you run a separate remarketing campaign, it will likely take credit for all sales, even though the TOF (Top of Funnel) campaign with the cost per result goal (or ROAS goal) did most of the work by generating interest. The reason is that the remarketing campaign is more precisely targeted towards your warm audience, resulting in a higher frequency of ad impressions. This means your warm audience sees your ads more often and is therefore more likely to see an ad from the remarketing campaign just before making a purchase. As a result, the TOF campaign may stop spending because it appears not to be meeting its cost goal, when in reality, the remarketing campaign is simply taking credit for the conversions.

Great question! Likely not but you can always test it.

You can DM me on IG :)

You're welcome!

Thanks for watching ☺️

Great question! Yes, leads or conversion leads would be the ideal setup. However I’m really only using my ad account as example here and that’s the only tracking currently set up on my website as I never really run ads for myself.

Awesome! That also works