ETV Life has transformed into an exclusive devotional channel, dedicated to serving the spiritual needs of Telugu television audiences. With a wide array of mythological seriels, movies, uplifting devotional songs, and enlightening discourses by renowned spiritual leaders like Ganapathi Sachidananda Swamy, China Jiyyar Swamy, Samavedula Shannukha sarma, Changanti and Sadguru, the channel aims to keep viewers engaged in a positive and spiritually enriching way.

Beyond devotional content, ETV Life also offers programming related to yoga and satvika aharam, with the overarching goal of helping viewers lead a more fulfilling life. This new addition to the popular ETV bouquet aspires to instill positivity and guide people along the path of spiritual liberation.