Prima is all about flowers. As scrapbooking evolves and changes into an exciting art form, Prima, the established leader in flower embellishments, always offers the most exciting and innovative floral-themed products to craft retailers worldwide. Season after season, Prima introduces artisans and crafters to a huge collection of the best flower styles for scrapbook embellishments ever made. We use a wide variety of materials to create these floral masterpieces, from mulberry paper to luxury fabrics of all types. Our flowers are hand-made by skilled artisans, never by machine, in processes than ensure the finest quality and craftsmanship available. Our trend-setting crystal designs are as unique and breath-taking as our flowers. We were the first to create dramatic swirl designs in rhinestones, pearls, in combinations, and to include in tiny flowers, butterflies, and lace.
