A $1000 card 11.5 years ago is not what i would consider a "win" for gamers. AMD "abandoning" the high end isn't an issue, if you're considering that the 5090 is going to be the new high end soon i see no reason to compete against it as only 0: 01 % of gamers will ever have a chance at 1. AMD needs to concentrate on mid and mid high end and make sure they get them to all markets.
Except one or two outliers like last of us part 1(which got patched pretty soon), midrange GPUs tend to do just fine as long as the resolution is not 4k. Unless you want path tracing at native 4k, stuff like 5090 doesnt make sense.
Nvidia and Intel will always have major marketshare because they have deals with OEMs, software publishees, etc. that AMD does not have, even if AMD manages to sell a better product. Even Windows deliberately nerfs AMD performance 😉
honestly this is a high iq move at least in the short term- GPU performance is starting to stagnate, gamers are caring more about substance over fidelity nowadays, and less and less people can even afford groceries, let alone a graphics card. All this plus the beautiful performance AMD is delivering in consoles and handheld machines, the gaming land scape is in for some major changes these next couple years
bro even if the launch price of 7900xtx was 1k you couldnt buy it for that. My dumb ass buyed the reference modell for 1.3k ...... Looking back i should have waited a few months to either buy a 3rd party modell for 1k or a 4090 for 1.6k
One, that end music is OBNOXIOUS. Two, I may be in the minority, but NVidia is in my bad side. I'd probably go AMD on my next build except that for the first time in my life, I'm looking to spend the money for top of the line. There is no AMD offering for top of the line. I will probably be getting a 9800x3d for the CPU, but it'll be paired with a 5090, because I want a PC I can flex with. I have a job that pays well enough and now that I'm divorced, I can spend money on me.
Got my Sapphire 7800xt nitro plus on amazon UK for 404 pounds. I've owned a 4090, 4080, 7900xt. Sold them waiting for the 5000 series but this card plays everything I throw at it. I like AMDs new plan. I wish them the best. 👍
If they were to deliver a 48gb Vram GPU with great bus and memory bandwith at a 4060TI Level at let's say 500 USD, they would capture the whole open source community - which at this point is quite big.
It's OK ppl just want AMD competing just to buy Nvidia cheaper. Now you will have to overpay more for Nvidia flagship. I know competition is good but AMD never was an option in the high end.
They should use the 7900 GRE as their target. It performs well and has a reasonable price point. Anything above or below that target in the next generation should be priced accordingly. There's no point in chasing the $1500-2500 market on the high end, because the number of people buying luxury cards like that aren't enough to support multiple companies in that space, even if it would reduce prices a bit.
5090 will prob still sell out at launch, despite the lack of a competitor. Even in a bad economy, there are always people who will know how to benefit from it. I will be glad to be proven wrong. Because that means that demand will be lower, and prices won't be inflated beyond MSRP, and I can grab one.
AMD need to let go of the Radeon division and let it be it's own thing again like it was back under the ATi brand. AMD clearly does not have the will nor the finance to push the graphics hardware envelope. An individual identity relying solely on graphics hardware sales would be much more motivated to get the job done instead of resting on the piles of cash from the CPU division.
It seems like we have way faster cards than we did years ago but the games run like crap. If that wasn't bad enough the game play is going downhill and the games aren't as good anymore.
I've only ever had Nvidia cards. Jensen makes them twice as expensive? I'll wait 2 times longer to buy a new card. I like featurs like DLSS. If AMD had a new feature that could use AI upscaling on all games regardles of developer implimentation and a reasonable price. I would buy an AMD GPU.
AMD is going to make a lot more money by stepping down from high-end GPUs, but this also means Nvidia is going to go unchallenged and will most likely increase the price of the RTX 5080 and RTX 5090 by a pretty large amount.
The features are solidified on the AMD side. What they need is stronger compute and stronger memory speed. In other words, crank up the RT PT and Global illumination performance by as many factors as possible. Anastiasi in Tech is a Russian yet she knows nVidia is dumb dumbs. Look at the power draw required by nVidia, AMD understand thermal failure.
Imagine AMD releasing their "high-end" that's on par with the 4070 super and is $50-$100 cheaper ($100 is a bit too optimistic lol)... I would buy that shit immediately for my new build
Yeah, no. AMD is pivoting their marketing because their multi chip RDNA 4 plan didn't work out. We've known that there were going to be no high end cards this coming gen for a while now. If they get it working in RDNA5, then we'll have a high end card again.
Delivering similar level of rasterazation to Nvidia for $100 less isn't doing it, their pricing has to be more aggressive to gain more marketshare as people would rather pay the extra $100 for better DLSS and upscaling and go Nvidia anyway
i retired my R9 290 after 11 years.. it broke down.. now i have a RX 6750XT.. i really dont see the point of buying high end gpus these days especially when you dont turn on RT.. then you have upscalling..
Something missed is AMD is merging of gaming - RDNA GPU stacks and commercial- CDNA GPU stacks into -UDNA once combined they may make higher end cards but those will have buyers in content creation , AI not just gaming.
I have a 4080, I spurlged b/c I didn't buy any GPU during the crypto boom. I appreciate Nvidia technologies, but the price to performance is terrible. If AMD can truly nail the mid/high segment in price/value, I will go with AMD whenever I upgrade. I don't appreciate Nvidia or AMD pricing models right now.
I've (almost) only bought AMD/Radeon products for the last 15+ years. And will continue to do so. They give great value for that middle/budget/bang for your buck segment. Love them.
I'm with the strategy. He said it himself: They have 5 generations of Zen with a couple of them being flatout better from near top to bottom than Intel and only have 24% marketshare. If they had a Ryzen moment vs Nvidia, many will take it as a sign to wait for cheaper Nvidia cards. Even when the 290x was mature and the best for the dollar, folks still bought 780tis and later 970s. Its a problem that won't easily be fixed especially with AMD being much smaller than it's competition. Gotta flood the market with good priced GPUs for years and drop an amazing halo product until people realize that AMD is actually an option and not just that thing you see to get cheaper Nvidia/Intel.
They just need to relase like a really good 8700XT which does not totally suck at raytracing, and is priced correctectly at launch. AMD fan boys have not ditched, we are just waiting for the right product.
AMD seems delusional. They claim that people avoid purchasing expensive graphics cards and prefer cheaper options. However, in reality, their best-selling card from the 7000 series is the RX 7900 XTX, which happens to be their most expensive card.
I do not think high end GPUs are sustainable. Sure Nvidia does not have competition in their space, but the games market is also imploding. Beautiful and technologically advanced games are too expensive to make. Nvidia will have no market to sell to when games stop requiring beefier graphics card.
My personal opinion, they tried near price parity with rtx cards selling their gpus just cheaper. That failed in the US, obviously because nvidia has much more advertising budget. But their "better price" parity failed HORRENDOUSLY outside the US, they had the "worse product" at worse launch prices. 7900 xtx was nearly the same price as 4090 in Brazil, not the 4080 it competed agaisnt 7900 xt pricing made absolutely no sense. They can't price high end right outside the us, they lack resources, they need to focus on a 7600xt or 7800xt sucessor with the right price also outside the us. Their prices are good now, but it took WAY too long to get just competitive
I doubt if AMD is leaving the high-end GPU market for good. There's too much money to be made building flagship-level AI GPUs -- and nerfing some for consumer use (ask Nvidia) -- for AMD to give up on it entirely. AMD will be back, probably as early as the end of '26, with a 9000 GPU that will at least go head-to-head with whatever xx80 Nvidia has on offer at the time. Meantime, AMD's apparent strategy of achieving parity in the middle and low range is probably the right one. I think it's likely that AMD will have a "Ryzen" moment in the GPU space. If AMD gets the marketing right in that moment, and if Nvidia is at the same moment still obviously fleecing its gaming customers, then AMD can get to 40%.
Amd should rebrand their gpu division radeon has been the name since back when ATI still existed and its just a little too tumultuous of a history of peaks and valleys to really say that the familiarity of the brand is an asset more than a liability. Either calling them adrenaline cards with a line up of A108 A106 A104 or to choose a complement to the successful zen family naming the gpus nirvana (the scrapped codename for the successor to zen 1) having N5, N7, N9 with a product code after just like the cpus could also be a very viable option.
Hmm...I think it's gonna be real hard for AMD to gain 40%. nVIDIA isn't just selling VGA to gamers, they also have their hands on a lot of other stuff, basically they leads the tech right now. Realtime raytracing, DLSS were just gimmicky craps but after years it is now standardized and AMD has been trying to follow and catch up. But I can agree about the king-of-the-hill race. It's getting nonsense. They don't really aim for optimization anymore, they steroid their cards to eat more electricity to have better performance is all. And the "upgrade" between generation is more and more less visible, sometimes it's just they lock their damn software tech to call it feature for the next gen (which I believe is the case of DLSS) but the vga is the same crap. And then the game optimisation. We have blurry 4K instead of crisp 1080p now with cannot-be-disabled TAA. We have games that run like crap even with high end vgas. So I think AMD new strat makes sense
