The BROAD Group, represented in north America by BROAD U.S.A., is the inventor of B-CORE, an innovative stainless steel structural material that is far lighter yet far stronger than traditional construction materials. B-CORE is used in the BROAD “Holon Building,” which is a turnkey modular building that is 100% factory-made, and is 5 x more energy efficient and 20-50% more cost effective than a conventional building. B-CORE is over 30 times more resistant to corrosion than carbon steel, and has an unlimited service life.

BROAD also specializes in indoor air quality improvement technologies, having invented the electrostatic air purifier in 2005, and combining electrostatic purification with advanced filtration techniques to filter PM2.5 by 99.9%, and eliminate airborne pathogens and allergens. BROAD invented the world’s first portable air purifying respirator, delivering HEPA filtered fresh air into a mask to provide the utmost in safety and comfort.