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Hi @John, only the reference 5990/1A-011 with a blue gradient dial is still in production and shown on the Patek website. The gray dial Ref. 5990/1A-001 (the same as the one in this video) has already been discontinued 🙏
Hi James, that’s because Richard Mille invests heavily in marketing and branding to position itself as a top-tier luxury watch brand. The brand sponsors high-profile events, partners with elite athletes, and collaborates with luxury car brands to enhance its image and appeal to affluent consumers. These marketing efforts help justify the high prices of Richard Mille watches by reinforcing the brand's exclusivity and desirability. While some customers may view the prices as excessive, others are willing to pay a premium for the craftsmanship, innovation, and status symbol that comes with owning a Richard Mille timepiece.