Apologies for the late response. My target customer for this brand are people aged between 16-30 who are striving to improve their life. I am aiming at people who are working 9-5s who are striving to level in life, people that are stuck in a position that they can't see a way out of. This brand will be about showing them that if they put the work in they can get out of the rut that they are in. I hope this answers your question.
