We help progressive allied health professionals to lead inspired teams and transform client experiences so that they can amplify their impact and build a #ClinicForGood.
We work with physiotherapists, psychologists, podiatrists, speech pathologists, osteopaths and other allied health therapists across the "7 Degrees of Clinic Mastery" - our methodology to help clinics across all of the challenges of leading a health business.
Hi Jay, have you downloaded the tool and gone through the tutorial step by step? The profit per year is calculated using the revenue multiplier (or weeks per year, in this example 46) as we don't generate revenue 52 weeks of the year for each practitioner, however our expenses do come out 52 weeks of the year. So you may be confused looking at a profit of just over $2k/week and a yearly profit of around $50k It is that the weekly profit is based off of the week shown, however the yearly profit takes into account these other factors. I hope this helps!
Great content ! We have created a mentoring company for new grad clinicians that has been a great strategy for building trust and attracting potential candidates. Foundations of clinical exercise.
This resonates. Give me half a day to work on the business and not much gets done. Short, sharp and intentional bursts sounds like a much better method to try out this week! Thank you.
Great video thank you , to be honest I agree playing the long term game and employing fulltime staff. The challenge is finding the right staff member that is worth investing into.. cheers
Great post Pete! You can’t go wrong filling your Insta with a ridiculous amount of happy, smiling fun pics of your team. Clients love seeing a bit of behind the scenes shenanigans! And we all know potential employees want to be part of these sort of teams 🎉
Such an amazing podcast and very true Ben the reality of when you leave and start your own practice it is a holy moment for sure. Jack has been such a help in my business journey
Hi, What's your thoughts on doing both fb/insta "free 30 minute pain relief/discovery session" as well as google ads keyword search. In my head for a new clinic it makes complete sense to do both? As ROI on both, so more profit, more patients = more word of mouth, = even more profit? Or do they not work in conjunction well together? As otherwise I dont know why someone would decide one and not just do both!
You can absolutely run both (and many clinics frequently do use both platforms) Typically you will find that targeting a problem yields superior results when compared to simply offering a discounted or free session on Meta Ads.The discount or discovery session can strengthen the value proposition by reducing the potential risk for the client, however also keep in mind that this will likely result in more people who are just looking for a cheap session, and may not be your ideal client avatar. The reason I encourage young clinics to look at one over the other is around maximum simplicity. Both work when done well, when the messaging is on point and the client avatar is clear. However considering some of the budget allowances in smaller clinics, they would be better off doubling down on one, becoming world class at it and refining their marketing in that vertical, before moving out into other platforms & adding another layer of complexity. As always however, these are just my thoughts, and it's not the only way to look at it 🙏
I find it crazy how good we are as health care providers at focussing on critical drivers in clients' treatment plans, yet how bad we are on focussing on them as business owners (pointing my own finger firmly at myself 😂)
I couldn't agree more Jono! I wonder if there's also a correlation here as to why we also tend to make the worst patients 😅 (pointing my own finger firmly at myself!! 😂)
Clickbait I can’t stand it I will never watch another one of your videos because of that I’m gonna try and see if I can block you on RU-vid from the algorithm showing me your lying face now
Thank you Pete for such an honest and vulnerable interview. This has helped me so much as a start up and thank you Ben for your amazing questions, very re assuring about steps that led to filling the clinic space and the stepping stones to that was gold!
I am loving your videos! Thank you! I don't know if you have already done this but I would love a video on reputational risk and crisis management! You guys are brilliant!!
