With a population of over a billion India is the second largest entertainment market in the world. And perhaps the most competitive. It has over 8000 television production houses covering 30 languages. More than 500 daily and over 200 weekly television programmes are telecast. Due to fragmented audience attention, ratio of successful programmes is estimated at only around 5-10 percent. Radaan Mediaworks is one Company that has emerged as one of the most successful media entertainment stories in India. Indeed the leading production house in South India.