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Very good interview - Jonas really knows his stuff! He’s right that organic/regenerative is more difficult to do and more expensive. And organic pretty much always has lower yields - the most useful comparative data from an IISD report showed that for many countries, organic certified yields on average were about half those of conventional certified coffees. This means that globally if farmers switched to organic on a large scale there would be a major supply squeeze. The key issue mentioned at the end is that the climate is now so variable and extreme that farmers must consider regenerative/resilient/circular/climate-smart ways of growing coffee. But these are more expensive, so farmers could either risk it and hope for better weather or take a hit on their pockets to invest for the long term. As time goes on, more will probably go for the latter. BUT, in the case of Brazil especially, where land is quite flat, farmers have the option to grow a wide range of other crops and they may wish to switch to annuals that entail lower capital investment. On the other hand, coffee prices will most likely get more and more expensive, so farmers may decide to stay. So: should they a) carry on as before; b) leave/diversify or c) switch to a more resilient but costly system? A tricky choice for farmers.
vivir o ser rico en la caficultura es imposible. PERO vivir del caficultor o hacer dinero con lo granos de café es probable. el CAFICULTOR todo el tiempo desde la epoca colonial sobrevive esta en extrema pobreza. en su mayoría.
porque eso compradores o intermediarios que adquieren café el 90% o mas son para una sola empresa o dos. pero se visibiliza mas a la empresa AMSA/ECOM. y de ahí deriva las multinacionales o corporaciones y no hay mas donde vender
alguien fuera del productor informe o dicte los precios........... no hay manera de tener un ingreso digno la venta del café se hace por extrema necesidad o por las circunstancias propias de cada localidad o productor
INGRESO DIGNO?? el 90 o 95% de los caficultores venden o vendemos nuestro café en base a los precios mortales del contrato C de nueva york, eso no es precisamente ingreso digno.
que diferencia hay entre pertenecer o no a la OIC??? no se respondió si hay o no una sanción o mínimo una recomendación al país que se aleja de esa ruta de conseguir ingresos dignos al caficultor.
la confusión es para todos por que lo que se dice es meramente retorico.. en México llega como representante de los pequeños productores el líder de la AMECAFE Asociación Mexicana de la Cadena Productiva del Café, [que son eso inter gubernamental, es decir le consultan al gobierno o tratan de influir en la política publica respecto al café], la representatividad no creo que sea equitativo porque CUANDO A BRASIL LE DA UN ESTORNUDO ENTORNO A LAS GRAFICAS DEL CAFE, el precio del contrato C se vuelve loco.
Actually James’ review was simply ok… a typical review. She should visit a psychotherapist if a youtube video shocked her so much. And no, a video cannot damage a good business. If it’s really good. Shame to the lady, this is pure narcissism bullying and nothing else. James was just too naive to say yes to a video like this.
Another excellent program ! Mani forejero (forage peanut ) is a great option for a cover crop in Colombia for Coffee plantations . Also cover cropping is just one small aspect of managing your farm regeneratively. We practice polyculture on the farm. Lots of chop and drop. Just grow like our grandparents did and we will be fine !
This is awesome ! As an organic farmer since 1996. I love the new trajectory and regenerative interest taking place in coffee production worldwide. It’s the only way to move forward. Bravo !
Id say you think the only way to grow coffee is under direct sunlight. Maybe because the speaker is unaware of available technologies, genetics, other agricultural practices that allow for both coffee and forests… read up. Caravella must be seriously affected by these new impositions by colonial europe. Thats not the same as not being able to grow coffee without destroying the environment.
As an individual consumer who is very thoughtful and values-based, this is profoundly meaningful. Both please keep doing what you do and keep bringing stuff like this.
It's great to see that consumers really are caring more about values when it comes to coffee. Hope you grab a bag of David's coffee one day and get to listen to this discuss again @trystuff.coffee
I want to keep track of these weather conditions of Brazil and Vietnam. Is there any website which gives you latest update on the weather conditions which related to coffee?
Great program ! So many gems in one show. Here’s my short winded response. Coffee historically has been an undervalued commodity. Many times being sold for less then cost of production over the years. Farmers are literally owed more. It’s not being “generous”to pay what a product is actually worth. Farmers don’t want handouts they want a hand up. The $2000 donation scenario could better be doubling the KG price paid for their beans. That way there’s no false dichotomy that the buyer is doing something so generous for the farmer. The farmers have been generous to the world. They take all the risk year after year with no assurances or guarantees. They are some of the humblest people on the planet and deserve better from buyers and roasters. Regardless of the SCA most coffee beverages in the USA are mixed with milk and flavorings. No one needs a 85+ SCA for more $ when it’s getting mixed and diluted with milk. Specialty coffees are drank black. That’s where there’s a real disconnect. Most USA coffee shops want the best for the cheapest ! They will buy from any country that has the cheapest price and push it like they have a real connection to the Origen. When their only real connection is to the cheapest price. The times of cheap coffee are over ! We don’t give away cheap wine in lobbies of hotels and nor’ should we with coffee. When the carga (125kg) price in Antioquia was 2.900.000 COP a few years back. The local community’s were thrilled. They were saying we’re finally getting paid what we are worth. That should be the base price point moving forward. Anything less is highway robbery. When The coffee shops margins are as razor thin as the farmers. Now that’s a symbiotic relationship I can support. Peace ✌🏽 ❤and peanut butter!
Thanks Robert! I really appreciate your thoughts. The issue is that the margins in most coffee shops ARE as razor thin as the farmers. I have seen this again and again on their P&L statements. Most cafes are running as "Zombie Businesses". The business model at both ends is broken!
I think you're probably right, coffee production seems to be very widely affected by extreme climate this year. Previously there's always been at least one region unaffected or having a contrasting bumper year. It’s getting harder and harder to grow coffee - pretty much everywhere. High temperatures will always tend to mean lower cup quality because the fleshy part of the berry (mesocarp) ripens to a point that it has to be picked. But this accelerated ripening does not extend to the bean (endocarp), which will struggle to fill properly, hence you get lighter beans of poorer quality. I.e. the development of the mesocarp and endocarp are not coupled, they each dance to a different tune. Drought affects the plant in several ways - the plant will detect drier air and tend to close its stomata (leaf breathing pores) earlier in the day to prevent water loss. This reduces flow of CO2 into the plant which slows photosynthesis. The roots also detect drought and likewise tell the stomata to shut down. The tree will also eventually shed leaves, which further prevent water loss but also affect photosynthesis.
Good conversation to better appreciate the foundation of the sector and what’s happening in India. Lee /Komal - maybe this further calls for more AgriTech solutions to be deployed in coffee producing countries. Will surely help increase Yields, that would be a good solution for India! Look forward to the next one …😁
Here in Jardín Antioquia Colombia. Although we experienced drought during December and January of this year. The regular rainfall pattern has returned. And it seems like it’s gonna be a bumper crop in our region. Fingers crossed. We will do our best to supply the world demand for specialty coffees. Incredible programs as always. Cheers.
Wow, brilliant conversation, loved the insight about correlation between higher commodity prices and exponential growth in flavour based product offerings 😁….Antoine was amazing…And the hair dye analogy segment was very funny indeed…😂 Yes power corrupts but more power to you Lee for sharing more such insightful content!
I love Judith; I read her report in her mail list, in 2020 she said market was going to change, I hurried to pick up and sell before the crash. She saved my harvest 🏆
