The Productized Conference is back in IRL to Lisbon.
Join Europe’s #1 Product Conference this fall in Lisbon and: 🤝 Meet 400+ product players from around the globe 💃 Actual business practices from 30+ speakers and workshops. 🍹 Have fun at our epic rooftop afterparty!
GRAB THE EARLY BIRDS 👉www.productized.co/
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🎯 Key points for quick navigation: 🌐 Teresa Torres addresses a common question about her heritage, explaining her American identity and mixed Spanish and Mexican descent. 📚 Introduces her role as a product discovery coach and outlines the focus of her talk on understanding and developing product discovery. 💡 Differentiates between 'product discovery' and 'product delivery', emphasizing the overlooked importance of discovery in the development process. 🔄 Highlights the evolution of product discovery alongside product delivery, noting significant progress over the past 15 years. ⏳ Discusses the transition from traditional to agile methodologies in product development, stressing the value of learning from customer and stakeholder feedback. 🚀 Mentions the impact of the Lean Startup and Jobs to Be Done frameworks on understanding customer needs and solving relevant problems. 👁️🗨️ Introduces the opportunity solution tree as a visual aid to help product teams make better decisions and focus on achieving desired outcomes. 📈 Emphasizes the importance of defining a clear, measurable desired outcome as the foundation for effective product discovery and development. 🎯 The way problems are framed significantly impacts the types and quality of solutions generated, emphasizing the importance of problem definition in product development. 🔄 Reframing problems as "opportunities" encourages looking for enhancements rather than just fixes, shifting from a negative to a more inclusive and positive approach. 🚀 Identifying what prevents engagement and understanding why certain users are engaged can highlight opportunities for improvement and expansion in the market. 🍏 Different companies, like Google and Apple, select opportunities based on their unique missions, visions, and strategies, underlining the importance of aligning opportunities with company identity. 🔗 The necessity of discovering solutions that not only address opportunities but also contribute to the desired business outcomes, ensuring value creation. ⚙️ The introduction of continuous product discovery as the future of product management, advocating for ongoing, small-scale research activities directly connected to the product development team. 📊 Emphasizing the importance of making decisions based on sets of data from various research activities to increase the reliability of product decisions. 📝 Highlighting the need for effective knowledge management practices to document and archive research activities, ensuring valuable insights are accessible and usable for informed decision-making. Made with HARPA AI
Stumbled on this old video of an old friend going all the way back to college. I miss my days working with Kai at Intel and all the great products and experiences we worked on over the years. If anyone has the chance to work with Kai, do it!
Thank you for this. We’ve envisioned Supernar since August 2023 and the develops we contracted to are delaying the process. After watching this, I’m going to ensure we enter the market by 9th of April (and worst case senerio would be launching before the end of this month) Thank you✨
I've yet to work at a company where design sprints are even remotely a possibility. Where do you work that you can get stakeholders in a room for 5 days?
The Fisher space pen is not a great example. It's a misconception a pencil was as good of a solution. NASA tested pencils and found that the graphite dust was a major issue. So the market need was actually a dust free writing utensil that functions in micro gravity. It still may have been over engineered, but the Russian's pencil did not actually have market fit.
It's funny watching this in 2023, as if the same talk as done today it would be Teresa's book up there and all she predicted in now the norm #prophet 😄
It's not quite right that Agile doesn't talk about customers. Even it's quite the opposite. Agile puts emphasis on velocity to ship a product quickly so that you can get feedback from customers early on and then adjust your product iteratively. What went wrong is that we practice Agile in the wrong formate or half format and then blame that it's not working.
"Our goal is not to write good user stories or do good user story mapping, our goal is to drive desired outcomes for our customers that create value for our business." I say this sentence all the time, but I was confused about all the tools available and how to approach product discovery. Your talk really helps!
Good stuff, but Steve Blank's ''Customer Discovery" model and his Startup Owner's Manual' are the foundation. Most of this is just Blank's stuff rehashed for an already existing company.
